Do it Fair
With the world in a tailspin, fairness isn’t a given. But the power to get there is in our hands. Together, our actions can have a positive impact on real people’s lives. Fairer pay. Fairer treatment. Fairer futures. That’s Fairtrade. It’s not just a label – it’s a movement. So, whatever you do, and however you do it: Do it Fair.
Taking Action for Fairer Tea
We’re calling on the UK government to Brew it Fair. Tea is the world’s most popular drink after water — and in Britain, we consume over 100 million cups daily. Yet too little of the industry's money reaches the people who grow and pick our tea. While tea bags cost just a few pence, production costs continue to rise. Urgent action is needed to support those at the end of the supply chain to create change for their communities and the environment. Governments, businesses and civil society must work together with tea growers to raise prices, improve pay and uphold human rights.
Learn more about the Brew it Fair campaign
Fairtrade Fortnight
Fairtrade Fortnight 2025 took place between 22 September – 05 October 2025. Over these fourteen days we asked each of you to Do it Fair. We’ll be celebrating the difference we can all make when we choose Fairtrade and campaign as part of a UK-wide movement calling for a fairer system behind the things we consume every day. With the world in a tailspin, fairness isn’t a given. But the power to get there is in our hands. Together, our actions can have a positive impact on real people’s lives. Fairer pay. Fairer treatment. Fairer futures. That’s Fairtrade. It’s not just a label – it’s a movement. So, whatever you do, and however you do it: Do it Fair.
Learn more about our latest Fairtrade Fortnight