Do it Fair
Around the world, the people who grow, pick, stitch and make the things we buy are facing the same challenges: unfair pay, unsafe working conditions, and a climate crisis threatening their livelihoods. Fairtrade exists to change this, and to push for the rules that make fairness the norm, not the exception.
What “fair” really means
When we listen to producers and farmers, what we hear is clear, fairness breaks down in three key places:
People - rights and safety at work
Planet - protecting the land producers depend on
Pay - earning enough to live well and plan for the future
That’s why our 2026 focus is simple: People. Planet. Pay. Do it Fair.
Demand business that’s fair to people and planet by signing our petition in as quick as 60 seconds.
Fair to People
No one should work in fear. Behind the products we use every day are people, farmers and workers, who deserve safe conditions, equal opportunities, and dignity at work. Children belong in school, not at work. That’s why Fairtrade is campaigning for governments to demand better from business, so people’s rights are protected everywhere, not just where companies choose to act.
Hear Dora's Story
Fair to Planet
The products we love are under threat - and so are producers’ livelihoods. The climate crisis is making it harder to grow everyday crops like cocoa and coffee. Farmers are dealing with unpredictable weather, failing harvests, and rising costs, often without the support they need. Fairtrade enables farmers to invest in the land they rely on, improving soil and water quality, protecting biodiversity and forests, and building climate resilience. Fairtrade also works with businesses to strengthen environmental responsibility across supply chains. Protecting the planet means protecting the people who depend on it.
Learn more from Vijaya
Fair Pay
We’re all worried about money. Farmers and workers are no different. To feed their families, keep a roof over their heads, and plan for the future, farmers and workers need to earn enough, just like everyone else. But too often, the people behind our products are paid the least, while others take the profit. Buying Fairtrade guarantees that producers are paid a decent wage or income. There are Fairtrade products for every budget, and every one helps shift the balance towards a fairer global economy.
Find out more from Rebecca
What needs to happen now?
The UK government are currently reviewing its approach to responsible business, a rare, once‑in‑a‑decade opportunity to close gaps in the law - and prevent harm before it happens, not after. Farmers and workers can’t afford for this moment to be missed. Help us demand business that’s fair to people and planet. To often farmers and workers are undercut by businesses that are failing to pay fair wages, protecting workers, and safeguarding the environment. We can change this - stand with producers, farmers and workers around the world.
SIGN OUR PETITION