Do it Fair
Around the world, the people who grow, pick, stitch and make the things we buy are facing the same challenges: unfair pay, unsafe working conditions, and a climate crisis threatening their livelihoods. Fairtrade exists to change this, and to push for the rules that make fairness the norm, not the exception.
What “fair” really means
When we listen to producers and farmers, what we hear is clear, fairness breaks down in three key places:
People - rights and safety at work
Planet - protecting the land producers depend on
Pay - earning enough to live well and plan for the future
That’s why our 2026 focus is simple: People. Planet. Pay. Do it Fair.
Finding more by clicking one of our thematic areas below:
Our Areas of Focus
What needs to happen now?
The UK government are currently reviewing its approach to responsible business, a rare, once‑in‑a‑decade opportunity to close gaps in the law - and prevent harm before it happens, not after. Farmers and workers can’t afford for this moment to be missed. Help us demand business that’s fair to people and planet. To often farmers and workers are undercut by businesses that are failing to pay fair wages, protecting workers, and safeguarding the environment. We can change this - stand with producers, farmers and workers around the world.
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