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Why Fairtrade

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Buying Fairtrade is easy. There are almost 5,000 Fairtrade products from coffee and tea to flowers and gold. When you shop, look for the FAIRTRADE Mark.

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A flower worker from Tulaga flower farm Kenya

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When you display the world’s most recognised ethical label, customers and stakeholders trust you’re having a measurable impact on the planet and with the people who grow the products we love.

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Do it Fair Sticker

Do it Fair

We're asking you to, whatever you do,​ and however you do it:​ Do it Fair.​

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Fairtrade Fortnight 2026: 21 September - 4 October

Fairtrade Fortnight

Fairtrade Fortnight 2026 is taking place 21 September – 04 October. Get the details on what happened last year, and what's coming up.

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Fairtrade Fortnight

During Fairtrade Fortnight 2026 we're asking you to Do it Fair - for People, for Planet and for Fair Pay.

Fairtrade Fortnight Banner - 21st September to 4th October
Fairtrade Fortnight Banner - 21st September to 4th October

Fairtrade Fortnight 2026

Following the success of another Fortnight, we are happy to confirm that Fairtrade Fortnight 2026 will take place Monday 21st September - Sunday 4th October 2026.

As we look ahead to next year, we’re excited to build on the energy, creativity, and impact you helped generate in 2025. Stay tuned for ways to get involved, campaign resources and fresh ideas to make next year’s Fortnight our most inspiring yet.

Fairtrade Fortnight 2025

This Fairtrade Fortnight took place Monday 22 September – Sunday 5 October 2025. Over those fourteen days we asked each of you to Do it Fair. We celebrated the difference we can all make when we choose Fairtrade and campaigned as part of a UK-wide movement, calling for a fairer system behind the things we consume every day.​ With the world in a tailspin,​ fairness isn’t a given.​ But the power to get there is in our hands.​ Together, our actions can have a positive impact​ on real people’s lives.​ Fairer pay. Fairer treatment. Fairer futures.​ That’s Fairtrade.​ It’s not just a label – it’s a movement.​ So, whatever you do,​ and however you do it:​ Do it Fair.
Amani Adèle Yao, Cocoa Farmer and Deputy Secretary of the Women’s Association at ECAKOOG, Côte D'Ivoire

Hear from Fairtrade producers

Fairtrade Fortnight celebrates the farmers and workers behind the products we love. Through Fairtrade, they earn fairer prices, better working conditions, and the power to shape their future.

Hear their stories below:

A message from 250 Kenyan tea farmers

Earlier this year, over 250 Kenyan tea farmers shared a powerful message with UK tea drinkers: the global tea trade is letting them down. Low wages, climate shocks, and an unfair system are making life in the sector increasingly difficult. Their open letter calls for change—and solidarity. Read it to understand their challenges and how we can stand with them for a fairer future.
Read their open letter
What tea farmers are calling for: Protect human rights, support us on the impacts of climate change, work with us for a better future for tea growers and workers everywhere.

Taking Action for Fairer Tea

As part of Fairtrade Fortnight, we’re asking the UK government to Brew it Fair. Like all of us, the people growing and picking our tea deserve to be able to plan for their futures, and to protect themselves from the impacts of climate change. Take action by signing our petition and asking your MP to Brew it Fair.

Sign the petition to drive change in the tea industry
Learn more about our Brew it Fair campaign

Fairtrade Fortnight Resources

Check out our resources section that you can use across Fairtrade Fortnight – whether you’re a Fairtrade campaigner, school, business, or even just want to know more about Fairtrade.
Find our Fairtrade Fortnight resources
Fairtrade Fortnight Resources - with sticker of a book and pen

Stay up to date on Fairtrade Fortnight

Make sure you stay in the loop about everything Fairtrade, even after Fortnight 2025! Don’t miss a moment by signing up for our newsletter and be the first to hear about exclusive news, special product offers, inspiring events and more. Join the movement and celebrate all things Fairtrade!
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Photo of Sunitha Devi, of United Nilgiri Tea Estates, in a tea field.