What sets Fairtrade apart:

 1. Real say for farmers and workers 

Fairtrade is unique: farmers and workers have representation at all levels of governance including 50 percent of decision-making power in the general assembly. That means everyone has a voice, not just a seat.

2.  Fairer prices

We’re the only certification that sets minimum prices for everyday goods like coffee, cocoa, and bananas, offering farmers a vital safety net when market prices fall. Plus, we lead on living-income and living-wage benchmarks to help close pay gaps.

 3. The Fairtrade Premium

Every Fairtrade sale includes extra income, the Fairtrade Premium. Farmers and workers decide how to invest it, from education and health clinics to farming equipment and local infrastructure.

4. Evolving standards

Fairtrade Standards change regularly, tuned to real-world challenges. They protect land, health, and equality, promote environmental care, and support businesses in preventing human rights or environmental harm.

5. Strong, inclusive communities

Fairtrade requires farming co-operatives and businesses to operate democratically and transparently. That strengthens negotiating power, ensures accountability, and helps tackle discrimination.

6. Local experts – local support

Fairtrade’s unique producer networks in Africa, Asia-Pacific, and Latin America are led by farmers and workers themselves. They provide local expertise, practical training, and support to the communities where Fairtrade products are grown.