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What is Fairtrade?

Don’t worry, we get asked all the time… Fairtrade is an alternative approach to conventional trade and is based on a partnership between some of the most disadvantaged farmers and workers in the developing world and the people who buy their products. When farmers and workers can sell on Fairtrade terms, it provides them with a better deal: an opportunity to improve their lives and plan for their future. Fairtrade offers us a powerful way to reduce poverty through our everyday shopping.

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Indonesia Koptan Gayo Megah

Buying Fairtrade

You have the power to make a difference, one purchase at a time. With loads of items to choose from, the Fairtrade products list is huge! Whether you’re in the market for coffee or cocoa, look for the FAIRTRADE Mark when you’re out shopping.

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South India New Tea

Get Involved

Want to become a Fairtrade School, Town, College, or a Fairtrade Workplace? By choosing to support Fairtrade, your community can add its voice to demands for a trade system that puts people, not profit, at the heart of the transaction. Our voices become louder when we speak together.

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Fairtrade Premium

Make your business more sustainable through Fairtrade

Sustainable consumption and sustainable business practices have become the expectation, rather than the exception. By putting the Fairtrade mark on your products, stocking Fairtrade goods or serving them to your customers you have a positive impact on small farmers’ and workers, take part in a sustainable supply chain, and you can demonstrate your ethical commitment to your clients.

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Kenya Wildfire Flowers

Latest News

As Fairtrade producers, our voice is heard and taken into account. We are treated with the respect and dignity we deserve.

- Ivorian Fair Trade Network