What we do at Fairtrade

Fairtrade is more than a label on your coffee or bananas - it’s a way to make trade work better for the people behind our favourite products.

We work with small-scale farmers and workers around the world to build a fairer trade system - one where they can earn a decent income, work in safe conditions, and invest in their futures as they see fit.

Here’s just some of what we do:

Fairer prices: We set a Minimum Price, a safety net that protects farmers and workers when market prices fall, but still allows them to earn more when prices rise.

Fairtrade Premium: This sets us apart. Farmers and workers receive the Premium - extra money which they decide how to invest, whether it’s for schools, healthcare, or farming improvements.

Fairer working rights: Our Standards include rights at work, safe conditions, and democratic structures in producer cooperatives, ensuring farmers and workers have a stronger voice. 

Building sustainable futures: We support smallholder farms to adopt climate-smart practices, improve crop quality, and invest in their long-term resilience.

Ethical business partnerships: We work with brands, retailers, and governments, advising on ethical sourcing, certification, trade policy, and supply chain integrity.

Campaigning for trade justice: Through grassroot campaigner groups and lobbying, we build public support and push for fairer trade policies and practices.