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Why we Do It

We want to build a world where everyone benefits from quality products, and enjoys quality of life. But this can not be done in a silo.

Find out why

Why Fairtrade

Buy Fairtrade

Buying Fairtrade is easy. There are almost 5,000 Fairtrade products from coffee and tea to flowers and gold. When you shop, look for the FAIRTRADE Mark.

Find out where you can buy Fairtrade

Products

A flower worker from Tulaga flower farm Kenya

Start your Fairtrade Journey

When you display the world’s most recognised ethical label, customers and stakeholders trust you’re having a measurable impact on the planet and with the people who grow the products we love.

Partner with us

For Business

Do it Fair Sticker

Do it Fair

We're asking you to, whatever you do,​ and however you do it:​ Do it Fair.​

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Fairtrade Cocoa Plants

Fairtrade Fortnight

Fairtrade Fortnight 2025 took place 22 September – 05 October. Learn more details and what to expect for next year.

Get involved

Get Involved

How we work

Fairtrade partnerships are built on collaboration, transparency and impact. We work with over 2 million producers across a global network to co-design solutions that address the most pressing challenges in supply chains today.

Consumers in a supermarket
Consumers in a supermarket

From living wages and gender equality to climate resilience and human rights, our model is rooted in robust standards, inclusive governance and long-term relationships that deliver real change for people and planet.

But we also rely on our Corporate Partners and other donors to fund broader charitable activities, including programme work targeting specific challenges like child labour, movement-building in the UK such as our schools programme, and advocacy to influence government and policy.

Looking to start your Fairtrade journey?

Fairtrade’s theory of change provides the basis to measure the results of our work and progress towards our goals. 

Below you can explore how Fairtrade’s activities lead to impact for farmers and workers . 

Explore the full interactive version.

Shared ImPact and industry leadership

We’re not just responding to challenges, we’re reshaping how supply chains work. Fairtrade is pioneering new approaches that centre producers, build resilience, and unlock shared value. Through bold collaborations with businesses, civil society and institutions, we’re aiming to drive industry-wide change and set new standards for ethical sourcing, transparency and impact at scale.

Learn more about Shared ImPact

What sets Fairtrade apart?

  • We are a farmer-led, global network: Fairtrade is the only international trade justice charity partner powered by a global, farmer-led global network. This means our inclusive work is shaped by those at the heart of our system to transform the lives of farmers, workers and their communities.
  • We’re the world’s most recognised and trusted ethical label: Fairtrade is the world’s most recognised and trusted ethical label. By partnering with our farmer-led trade justice movement, your customers know you’re committed to paying farmers fairly, and investing in sustainability.
  • We build tailored partnerships with measurable impact: Your business is unique. That’s why no two Fairtrade partnerships are the same*. We’ll work with you to develop a tailored, producer-led plan, empowering you to step up your social and environmental impact and deliver clear, measurable results.