How We Do It
As a leader in the global movement to make trade fair, Fairtrade supports and challenges businesses and governments and connects farmers and workers with the people who buy their products.
Here is how we make change happen. And the world fairer.
With robust standards, a highly recognisable mark consumers can trust, strong advocacy on key issues pertaining human rights and the environment, tailored solutions for businesses serious about sustainability, and partnering with world-known organisations to drive impact, Fairtrade is more than a certification.
How does the label work?
The Fairtrade Mark is your guarantee that products meet rigorous social, economic and environmental standards. Learn how it works, from certification to the difference your choices make for farmers, workers and the planet.
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Fairtrade Standards
Fairtrade Standards set the rules that protect farmers, workers and the environment in global supply chains. Discover how these rigorous social, economic and environmental criteria ensure fairer trade and drive lasting, positive change.
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Advocacy
Fairtrade’s advocacy work champions policies that protect farmers, workers and the environment on a global scale. Learn how we influence decision-makers, build coalitions and mobilise public action to make trade fairer for everyone.
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Projects and programmes
Fairtrade’s projects and programmes put farmers, workers and communities at the centre of lasting change. Explore how our initiatives—from tackling climate challenges to boosting incomes—drive progress towards a fairer, more sustainable world.
Find more about our projects and programmes