Fairtrade - Do it Fair.
Fairness isn’t a given. But when we listen to farmers and producers - and put pressure in the right places - we have the power to change that.
The bananas we love are under pressure
Climate change is bringing more extreme weather, diseases are threatening crops, and farming costs continue to rise.
The people who grow our bananas are already feeling the impact. Yet many struggle to earn enough to support their families or prepare for the challenges ahead.
Fairer business practices, stronger laws and better support for farming communities can help protect the future of bananas and build a food system that works for people and planet.
Do it Fair
Our Areas of Focus
What is Fairtrade?
Around the world, the people who grow, pick, and make the things we buy are facing the same challenges: unfair pay, unsafe working conditions, and a climate crisis threatening their livelihoods. Fairtrade exists to change this, and to push for the rules that make fairness the norm, not the exception.
Buying Fairtrade
Buying Fairtrade is easy. There are almost 5,000 Fairtrade products from coffee and tea to flowers and gold, so when you shop, look for the FAIRTRADE Mark.
Fairtrade For Business
Fairtrade can demonstrate your ethical commitment, have a positive impact on the producers of the commodities you work with and get closer to your supply chain.
Get Involved
Become part of the Fairtrade community and help us campaign for fairer trade, climate justice and a better future. We have a range of ways to get involved, so it's easy to get started and help grow the Fairtrade cause.