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Fairtrade - Do it Fair.

Fairness isn’t a given. But when we listen to farmers and producers - and put pressure in the right places - we have the power to change that.

Do it Fair Logo
Do it Fair Logo

Do it Fair

When we listen to producers and farmers, what we hear is clear, fairness breaks down in three key places: People - providing rights and safety at work Planet - protecting the land producers depend on Pay - earning enough to live well and plan for the future. That’s why our 2026 focus is simple: People. Planet. Pay. Do it Fair.
How you can Do it Fair

Our Areas of Focus

Hear from Fairtrade Producer Dora Atiiga, a cocoa farmer from Ghana.

What is Fairtrade?

Around the world, the people who grow, pick, and make the things we buy are facing the same challenges: unfair pay, unsafe working conditions, and a climate crisis threatening their livelihoods. Fairtrade exists to change this, and to push for the rules that make fairness the norm, not the exception.

Learn More About Fairtrade
Dora Atiiga, a cocoa farmer from Ghana

Buying Fairtrade

Buying Fairtrade is easy. There are almost 5,000 Fairtrade products from coffee and tea to flowers and gold, so when you shop, look for the FAIRTRADE Mark.

Discover Fairtrade Products
Fairtrade Bananas

Fairtrade For Business

Fairtrade can demonstrate your ethical commitment, have a positive impact on the producers of the commodities you work with and get closer to your supply chain.

Explore How We Work With Businesses

Get Involved

Become part of the Fairtrade community and help us campaign for fairer trade, climate justice and a better future. We have a range of ways to get involved, so it's easy to get started and help grow the Fairtrade cause.

How You Can Get Involved
Fairtrade Campaigners outside the Houses of Parliament 2025

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