Today's consumers and buyers expect transparency and sustainability. In Canada, 67% of consumers consider sustainability when purchasing, and major coffee retailers increasingly prioritize ethically certified beans. Fairtrade certification helps you meet this growing demand and position your brand as a leader in responsible sourcing. The Fairtrade coffee market has grown 24% since 2019, with more projected growth this year and beyond. It’s time to be part of the change.

Fairtrade isn’t just a certification—it’s a commitment to equity, sustainability, and dignity. According to our 2023 GlobeScan study, 85% of Canadians who know the Fairtrade Mark trust it. By aligning with Fairtrade, your brand reflects values that resonate with conscious consumers, investors, and partners. Fairtrade-certified coffee professionals are part of a global network advancing economic justice and climate resilience. Whether you’re a roaster, trader, or private label, Fairtrade opens access to impact-driven buyers, exclusive markets, and technical support to grow your business ethically and sustainably. We also help businesses build direct trade relationships with coffee producers with the backing, reassurance, and consumer trust of a third-party certification.