The global coffee industry is evolving - are you keeping up?
Consumers expect ethical sourcing, partners prioritize sustainable practices, and regulators demand greater transparency. The Fairtrade certification helps coffee professionals meet these rising demands while creating lasting change through fairer wages, improved working conditions, and stronger communities for the farmers and workers at origin. Fairtrade also strengthens farmer cooperatives and supports good governance, helping producers build resilience and negotiate better trading terms. By facilitating trusted, long-term partnerships, we create a foundation for more stable and reliable supply chains.
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Meet market expectations and stand out
Today's consumers and buyers expect transparency and sustainability. In Canada, 67% of consumers consider sustainability when purchasing, and major coffee retailers increasingly prioritize ethically certified beans. Fairtrade certification helps you meet this growing demand and position your brand as a leader in responsible sourcing. The Fairtrade coffee market has grown 24% since 2019, with more projected growth this year and beyond. It’s time to be part of the change.
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Protect and strengthen your supply chain
Climate change, price volatility, and labour concerns are disrupting global coffee supply chains. Fairtrade helps mitigate these risks by fostering long-term trade relationships and strengthening cooperatives with financial training, price risk management, better governance, climate-resilient practices, and member services—building stronger, more sustainable supply chains for farmers and businesses alike. Canada’s new Fighting Against Forced Labour and Child Labour in Supply Chains Act also introduces mandatory reporting on ethical sourcing. Opting for Fairtrade-certified products demonstrates proactive alignment with HREDD requirements, reduces risk, and reinforces your dedication to responsible supply chains.
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Amplify your brand purpose
Fairtrade isn’t just a certification—it’s a commitment to equity, sustainability, and dignity. According to our 2023 GlobeScan study, 85% of Canadians who know the Fairtrade Mark trust it. By aligning with Fairtrade, your brand reflects values that resonate with conscious consumers, investors, and partners. Fairtrade-certified coffee professionals are part of a global network advancing economic justice and climate resilience. Whether you’re a roaster, trader, or private label, Fairtrade opens access to impact-driven buyers, exclusive markets, and technical support to grow your business ethically and sustainably. We also help businesses build direct trade relationships with coffee producers with the backing, reassurance, and consumer trust of a third-party certification.
Learn about the Fairtrade difference
Ready to get started?
Join the thousands of coffee professionals worldwide who are brewing change through Fairtrade. Contact us today to learn how the Fairtrade certification can benefit your business, brand, and the farmers you work with.