Fairtrade drives growth: Canadian consumers are buying with purpose
Carrying Fairtrade products sends a clear message: your business stands for ethical sourcing, environmental responsibility, and social equity. Canadians are increasingly expecting retailers to carry ethically sourced products, with third-party independent certification being the most trusted way for them to easily identify such products on the grocery store shelf.
Meet growing consumer demand
More and more Canadian shoppers are seeking ethical, sustainable choices. According to Statista, 67% of Canadians consider sustainability when making purchasing decisions, and the Retail Council of Canada found that over 70% expect more ethically sourced products on store shelves. By carrying Fairtrade-certified products, retailers can align with consumer values and build lasting brand loyalty.
With both organic and conventional solutions available, it’s easy for your brand or private label to stand out.
Your private label, made fair
Secure and stabilize your supply chains
Engage shoppers with free Fairtrade PoS materials
Join 1,200+ retailers celebrating Fairtrade Month
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Join the movement that’s reshaping the grocery landscape in Canada. Whether you're expanding your product lines or starting your private label ethical sourcing journey, Fairtrade Canada is here to support you.