Fairtrade drives growth: Canadian consumers are buying with purpose
Carrying Fairtrade products sends a clear message: your business stands for ethical sourcing, environmental responsibility, and social equity. Canadians are increasingly expecting retailers to carry ethically sourced products, with third-party independent certification being the most trusted way for them to easily identify such products on the grocery store shelf.
Meet growing consumer demand
More and more Canadian shoppers are seeking ethical, sustainable choices. According to Statista, 67% of Canadians consider sustainability when making purchasing decisions, and the Retail Council of Canada found that over 70% expect more ethically sourced products on store shelves. By carrying Fairtrade-certified products, retailers can align with consumer values and build lasting brand loyalty.
With both organic and conventional solutions available, it’s easy for your brand or private label to stand out.
Your private label, made fair
Stand out in the market and build stronger customer loyalty with our trusted private label solutions. We help retailers create exclusive Fairtrade-certified products that meet growing consumer demand for sustainability and ethics without compromising on quality or price. Partner with us to deliver impact, differentiate your brand, and grow your business with purpose.
Secure and stabilize your supply chains
Fairtrade supports long-term partnerships with producers, ensuring stable supply chains, better working conditions, and climate resilience. This mitigates risks tied to environmental issues or labour disputes—factors increasingly affecting global trade. Canada’s new Fighting Against Forced Labour and Child Labour in Supply Chains Act also brings mandatory reporting on supply chain ethics. Choosing Fairtrade-certified products shows proactive compliance with HREDD requirements, minimizes risk, and strengthens your commitment to responsible sourcing.
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Engage shoppers with free Fairtrade PoS materials
Make it easy for shoppers to choose Fairtrade with eye-catching, ready-to-use point-of-sale materials, at no cost to you. From shelf talkers and posters to digital assets, our free PoS resources help you inspire conscious purchases, build trust, and highlight your commitment to ethical sourcing right where it matters most: in-store.
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Join 1,200+ retailers celebrating Fairtrade Month
Every October, retailers across Canada come together to celebrate Fairtrade Month and highlight their commitment to ethical sourcing and connect with conscious shoppers. Last year, more than 1,200 retailers took part! This year, you can get involved easily with our free Fairtrade Month point-of-sale kits and digital assets.
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Join the movement that’s reshaping the grocery landscape in Canada. Whether you're expanding your product lines or starting your private label ethical sourcing journey, Fairtrade Canada is here to support you.