The latest NielsenIQ and Euromonitor International data reveal a clear story: Canada’s coffee and cocoa markets are under pressure, but Fairtrade is delivering measurable growth where others are declining.

Fairtrade continues to outperform the Canadian cocoa market in both volume and value performance, across organic and conventional. And in a year when total coffee volumes fell –4%, brands with a Fairtrade offering grew +17% in volume and +32% in value, significantly outperforming both non-certified and Rainforest Alliance-certified products. Fairtrade is also the most sought-after certification mark among Canadian coffee drinkers, reinforcing its role as a trusted signal in cost-conscious purchasing decisions.

March 25, 2026, at 12:00 PM ET, join John Marron, Director of Commercial Relations at Fairtrade Canada, for a concise market briefing on category trends, consumer behaviour, and Fairtrade performance across coffee and cocoa. 

This webinar puts the data first, unpacking how Fairtrade is driving real, incremental growth even in declining categories, and winning with value-conscious shoppers who continue to prioritize premium quality, ethical sourcing, and sustainability. 

Who Should Attend

Whether you’re a retailer, brand, or industry stakeholder, this session will equip you with the data and insights needed to navigate market headwinds and identify growth opportunities with Fairtrade.

Reserve your spot to see how Fairtrade can support resilient growth in 2026 and beyond.