When you serve Fairtrade-certified products, we’ll support you with free Point-of-Sale (PoS) materials designed to make your sustainability story visible and engaging. Available materials include: Shelf wobblers – Catch attention at the point of purchase or product display Strut cards – Stand-up signs perfect for counters, buffets, or tables Window clings – Let passersby know you serve Fairtrade before they walk in Posters – Highlight your impact with bold visuals and messaging We also offer digital assets for menus, screens, and social media, as well as training resources to help your staff talk about the Fairtrade difference with confidence.

If your café or restaurant serves Fairtrade-certified coffee—and you roast in-house or source from a small roaster—the Fairtrade Micro-Roaster Program is a great way to showcase your commitment. Fairtrade Canada’s Micro-Roaster Program highlights cafés and restaurants offering Fairtrade-certified coffee, so Canadians can choose businesses that share their values and support coffee farmers through every cup. The program is designed for small roasters transforming Fairtrade-certified green coffee, with an affordable annual contribution based on volume purchased from certified traders. In return, you’ll gain access to: ● Recognition through Fairtrade Canada’s promotional channels ● Use of the FAIRTRADE Mark to promote your offering ● Resources to help you share your Fairtrade story with customers