Out-of-home market
Sustainability is trending – customers are increasingly paying attention not only to taste and quality, but also to the origin of products and the conditions under which they were produced. By using Fairtrade products in restaurants, cafeterias, and canteens, you're setting a precedent for sustainability.
Why add Fairtrade to your menu?
Fairtrade puts fairness at the heart of trade. By serving Fairtrade-certified coffee, tea, cocoa, bananas, sugar, and more, your business helps support better prices, decent working conditions, and stronger communities in the Global South.
With Fairtrade, you can meet customer demand for ethical and sustainable products, enhance your brand and sustainability credentials, align with social procurement policies and ESG goals, and differentiate your business in a competitive market
Let your customers know they’re making a better choice.
When you serve Fairtrade-certified products, we’ll support you with free Point-of-Sale (PoS) materials designed to make your sustainability story visible and engaging. Available materials include: Shelf wobblers – Catch attention at the point of purchase or product display Strut cards – Stand-up signs perfect for counters, buffets, or tables Window clings – Let passersby know you serve Fairtrade before they walk in Posters – Highlight your impact with bold visuals and messaging We also offer digital assets for menus, screens, and social media, as well as training resources to help your staff talk about the Fairtrade difference with confidence.
Order materials
Connect to Canada’s Fair Trade Movement
By offering Fairtrade products, your business becomes part of a national movement that’s growing every year. Across Canada, foodservice partners are working with Fair Trade programs that bring people together around ethical consumption. Fair Trade Programs include: Fair Trade Campuses: Colleges and universities where Fairtrade products are part of student life and food services. Fair Trade Schools: Empowering students and educators to make a difference through everyday choices. Fair Trade Towns: Municipalities working toward sustainability through public policy, procurement, and community engagement. Foodservice businesses play a key role in these programs—whether you’re located on campus, catering for schools, or supplying to local municipalities.
Explore the movement
Brew fair—with the Fairtrade Micro-Roaster Program
If your café or restaurant serves Fairtrade-certified coffee—and you roast in-house or source from a small roaster—the Fairtrade Micro-Roaster Program is a great way to showcase your commitment. Fairtrade Canada’s Micro-Roaster Program highlights cafés and restaurants offering Fairtrade-certified coffee, so Canadians can choose businesses that share their values and support coffee farmers through every cup. The program is designed for small roasters transforming Fairtrade-certified green coffee, with an affordable annual contribution based on volume purchased from certified traders. In return, you’ll gain access to: ● Recognition through Fairtrade Canada’s promotional channels ● Use of the FAIRTRADE Mark to promote your offering ● Resources to help you share your Fairtrade story with customers
Learn more about the Program
Bringing Fairtrade to the workplace
The Fair Trade Workplace designation recognizes offices and organizations that serve Fairtrade-certified products—like coffee, tea, and chocolate—as part of their commitment to sustainability and ethical sourcing. For out-of-home businesses, this is a growing opportunity: whether you supply offices, manage corporate catering, or run a café in a workplace setting, offering Fairtrade options can help you meet client expectations and align with their social responsibility goals.
Learn more about the Program
Need more information?
If you're ready to create a more ethical and sustainable supply chain, Fairtrade is here to support you every step of the way.