Fairtrade Month: a national spotlight

Every October, we run Fairtrade Month, a national campaign that celebrates the impact of Fairtrade and the people behind the products. It’s a key moment to shine a spotlight on your brand’s commitment to ethical sourcing.

We provide:

• A national digital campaign with paid and organic reach
• Customizable campaign assets for your brand's use
• Opportunities to be featured in social media, newsletters, and press coverage
• Campaign toolkits for in-store and online promotion
• Collaboration opportunities with values-aligned partners

Fairtrade Month is your chance to engage customers, grow brand awareness, and join a movement of Canadians who care about the people behind the products they buy.

The Canadian Fairtrade brands page

The Canadian Fairtrade Brands webpage is a go-to resource for shoppers looking to buy ethically. It features Canadian Fairtrade-certified brands, with direct links to your online store or product pages.

Benefits include:

• Increased visibility with ethically minded consumers
• Ongoing promotion via Fairtrade Canada’s social and digital channels
• Highlighting new or seasonal products throughout the year

We’re proud to promote our partners and help Canadians discover the many ways they can shop Fairtrade.

Ongoing marketing support

We support your marketing efforts throughout the year, not just during campaigns. As a Fairtrade partner, you’ll have access to:

• Co-branding and messaging guidance: help aligning your messaging with fairtrade values and claims
• Social media amplification: opportunities for cross-promotion on our social platforms
• Retail and sales support: materials and assets to support in-store promotions, demos, or product launches
• Media and influencer connections: inclusion in media pitches or collaborative influencer content where relevant
• Impact storytelling: access to photos, videos, and stories from producers to bring your brand's impact to life