The numbers tell the story
A few cents per pound add up to real impact, for farmers and for your business.
Every cent counts.
Your business relies on a stable supply of bananas. Fairtrade certification can be the difference between risk and resilience.
Let’s talk about the real cost of Fairtrade bananas, where that investment goes and what it means for your business.
The bottom line on bananas
When it comes to bananas, you get what you pay for. Your banana supply chain relies on strong farmers, and that starts with contracts that reflect what it actually costs to grow the world’s favorite fruit.
Low prices on shelf could cost you in the long run. Unfair contracts mean banana farmers get stuck in a cycle of poverty. Cash-strapped farmers are less equipped to adapt to increasingly common threats like erratic weather and disease that wipes out crops, and that means that companies sourcing from vulnerable farms find their supply at risk.
Let’s be clear - when farmers are losing money, that’s a bad deal for everyone.
Small difference. Big picture.
A small cost increase for Fairtrade bananas would be nearly undetectable to the average consumer: around $5 more per year. But that small change makes a big difference, thanks to:
- Fairtrade Minimum Price: Rigorously researched and set in collaboration with farmers and businesses, Fairtrade’s Minimum Price means that farmers are paid what it actually costs to sustain their farming operations. Fairly paid farmers = secure supply.
- Fairtrade Premium: Fairtrade farming organizations earn an additional $1 per case, often used to implement innovative practices and strengthen production capabilities. Fairtrade means investing for long term resilience.
- Local Support Networks: Fairtrade supply chains are bolstered by hundreds of staff that support certified farming organizations to adapt to challenges and implement innovative adaptations. We’re on the ground so you don’t have to be.
“The price of a banana cannot remain disconnected from the real economics of producing it.”
- Emmerson Aguirre, President of Augura Colombia
Solutions for your supply chain
Our US team is part of a global network of experts working alongside farming communities, traders, brands and retailers. We’re equipped to help you implement the sustainable solutions that meet your unique needs.
Before your next RFQ, look at the whole receipt.
See what Fairtrade could mean for your banana program, from sourcing to marketing and everything in between. Let’s chat about making an investment in sustainability pay off!
