Marketing the Movement
Sourcing ingredients on Fairtrade terms is a meaningful sustainability milestone. Show that commitment to your customers to build trust, strengthen your brand’s credibility, and support the farmers behind your products.
Your Fairtrade “Why”
Fairtrade is personal – for your company as you orient your supply chain toward fairness, for your customers as they bring your products into their homes, and for the farmers who make a living growing your products’ ingredients. Your Fairtrade commitment is an impactful choice that is helping support sustainable livelihoods for nearly 2 million farmers and workers worldwide. By offering Fairtrade certified products, you’re part of a global community of more than 2,500 companies working toward a more equitable and sustainable future by sourcing Fairtrade ingredients for 37,000+ Fairtrade products.
Make the most of your partnership
Fairtrade partners showcase their sustainability commitment in many ways. Consider incorporating Fairtrade:
On your website
Highlight your Fairtrade commitment through web pages detailing your sourcing or sustainability efforts. This is a great place to share your values, explain why Fairtrade matters to your brand, and introduce the farmers behind your products.
Communications & Branding Guidance
In your blog or email newsletters
Farmer stories and origin insights help connect shoppers to the people behind the products they enjoy every day. Shining a spotlight on producer communities and Fairtrade initiatives is a powerful way to make your impact tangible for your customers. Visit our News page for inspiration, and our team is happy to review content any time!
Visit our News page
On social media
You’re part of building the Fairtrade movement and shaping a more equitable future. Social media is a great tool to spread this message and educate consumers about the meaning of your Fairtrade certification. Use our channels as inspiration and take advantage of our seasonal toolkits! Be sure to tag @FairtradeMark US on Instagram or @Fairtrade America on LinkedIn and Facebook so we can amplify your posts!
See our social
During campaigns and key marketing moments
Your marketing calendar is full of moments where Fairtrade can show up meaningfully, from Valentine's Day to Earth Day to Fairtrade Month. Seasonal campaigns and special activations are natural opportunities to connect your consumers to the impact behind your certification. We provide dedicated toolkits at key moments throughout the year so you can make Fairtrade your own at any point on the calendar.
Explore resources
On product pages
Have an ecommerce platform? Shoppers often look for sourcing information when deciding what to buy. Adding information about your Fairtrade ingredients or products helps provide transparency and reinforces your commitment. Make sure to verify claims and mark usage with our team prior to adding it to your pages.
See our Mark Use Guidelines
On shelf and in stores
Help your products stand out for shoppers who want to make their purchases count. Consider investing in special promotions on Fairtrade products and product displays that make it easy for shoppers to find the sustainable, ethical products they crave.
Reach out to our team
Get inspiration from our blog!
We're working hard to educate shoppers and businesses about the importance and impact of Fairtrade. Leverage our Fairtrade storytelling for your own channels!
Need more support?
Reach out directly to your account manager, or see our hub of self-serve resources.