Fairtrade International

Fairtrade International works to share the benefits of trade more equally – through standards, certification, producer support, programmes and advocacy.

Founded in 1997, Fairtrade International is a non-profit, multi-stakeholder association of 22 member organizations – three producer networks and 19 national Fairtrade organizations.

Fairtrade International coordinates activities for its member organizations and owns the FAIRTRADE Mark, a registered trademark of Fairtrade that appears on more than 30,000 products. Fairtrade International employs about 70 staff members at its central offices in Bonn, Germany.

All system members and certified producer organizations participate in Fairtrade International’s decision-making through representatives on the Board of Directors and the Fairtrade General Assembly.


Sandra Uwera, Fairtrade Global CEO

Sandra joined the Fairtrade system as Global CEO in April 2022. She
previously served as CEO of COMESA Business Council (CBC), the leading
Business Member Organization in Africa and a private sector institution
of the Common Market for Eastern and Southern Africa (COMESA), which
represents 34 business sectors across 21 countries. Her experience
includes sustainable solutions for small and medium enterprises,
advocacy, technical capacity-building, industry competitiveness and
market access, digital financial inclusion, and programs focused on women and youth empowerment.

Sandra is a Rwandan national. She grew up in both Kenya and Rwanda,
speaks French and is fluent in English. She holds a Master of Science
(MSc) in Strategic Planning, a Bachelor of Arts in Corporate Communications, and has undertaken advanced professional training in international trade policy and law, digital inclusion, and leadership for business sustainability. She is an Eisenhower fellow and sits on various Boards in Africa and internationally.

Melissa Duncan, Fairtrade International Executive Director

Melissa has served on the Fairtrade International Board since 2015 and was elected as Treasurer in 2017 and Vice Chair in 2020.

Melissa is an American currently living in the UK. She is a shareholder director of a private investment company in the north of England with a majority holding in a start-up lingerie design business and property investments. Melissa has many years of experience in the ethical trade movement, including five years working for a leading Fair Trade organization and development charity in the UK and serving as a Trustee and Vice Chair of the UK Fairtrade Foundation for six years.

Melissa’s 20-year background in marketing and communications spans corporate and charity sectors, including WHSmith plc, where she was head of communications. Melissa also worked in East Asia for a number of years, before moving to the UK to do an MBA at Cranfield University and ultimately settling there.