Fairtrade International works to share the benefits of trade more equally – through standards, certification, producer support, programmes and advocacy.
Founded in 1997, Fairtrade International is a non-profit, multi-stakeholder association of 22 member organizations – three producer networks and 19 national Fairtrade organizations.
Fairtrade International coordinates activities for its member organizations and owns the FAIRTRADE Mark, a registered trademark of Fairtrade that appears on more than 30,000 products. Fairtrade International employs about 70 staff members at its central offices in Bonn, Germany.
All system members and certified producer organizations participate in Fairtrade International’s decision-making through representatives on the Board of Directors and the Fairtrade General Assembly.
Fairtrade International leadership team
The Global Leadership Team manages day-to-day operations and strategic direction of the global Fairtrade system.
Darío Soto Abril, Global Chief Executive Officer
Darío joined Fairtrade in February 2017 as the Global CEO for the Fairtrade system. He is committed to giving Fairtrade a central role in achieving the UN Sustainable Development Goals, delivering maximum impact for farmers and workers across the world.
Darío has a long history of working with producers, civil society, governments and business to achieve inclusive economic growth and social inclusion. He grew up in Colombia before moving to the United States. Prior to joining Fairtrade, he worked for The Trust for the Americas and the Organization of American States (OAS) in Washington DC. Darío has previously worked for PricewaterhouseCoopers (PwC) in Bogotá and New York. He is a licensed attorney both in Colombia and in the State of New York. He holds an LLM degree from Tulane University and a Master in Public Administration from the John F. Kennedy School of Government at Harvard University.
John Loughridge, Chief Value Officer
John joined Fairtrade International in February 2018 after a career of over 35 years in the private business sector. During that time, he held a variety of senior leadership positions with companies that include ConAgra, Fresh Del Monte Produce, Bunge, Naturipe and The Schwan Food Company. John’s role is to coordinate and help shape our commercial facing activities to better link the Fairtrade International strategic goals and related programmes to those of our commercial partners. He is working with our producer networks, national Fairtrade organizations and the Fairtrade central office in Bonn to create and implement strategies that complement our traditional approach with new ways of enabling business engagement with the Fairtrade system.
John holds a Bachelor of Arts in International Relations from the Universidad de las Americas in Mexico and a Master in International Business Studies (MIBS) from the University of South Carolina in the United States. He has spent much of his career overseas and has lived in Mexico, Colombia, Chile, Argentina, Brazil and Greece. John has been on the boards of the United Fresh Fruit & Vegetable Association, Produce For Better Health, the International Banana Association, and the International Fresh-cut Produce Association. Then US Secretary of Agriculture Ann Veneman appointed John to the United States Department of Agriculture (USDA) Fruits & Vegetables Industry Committee where he served a two year term.