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Why Fairtrade

Products

For Business

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Registration & Labeling

It requires real effort to change the status quo. Hard work and commitment deserves recognition! After your supply chain is Fairtrade certified, show your customers and followers you took this important step by using the Fairtrade Mark, which is backed up by our rigorous standards.

Licensing Contract

First step: Sign a licensing agreement with Fairtrade America. Now you are ready to begin registering the individual products that can use the Fairtrade Mark!

A close up of Ben & Jerry's ice cream

Artwork & Recipe Approval

Next, you'll register the products you want to carry the Fairtrade Mark. Our Compliance Team will review the recipe and supply chains of the products you wish to label, making sure they were sourced from Fairtrade certified farms and meet any ingredient thresholds. The team will also help you correctly position and use the Fairtrade Mark on your certified products’ labels. Both of these actions are done through our partner portal Connect, which you’ll get training on. Any new products you launch in the future will go through the same steps.

Connect Portal
An overhead view of Fairtrade ingredients, coffee, bananas, and spices.

Update Your Marketing Materials

As you get new packaging printed, it’s time to think through the many ways that your company can amplify the exciting news that your product(s) are now Fairtrade certified! Educating your sales team and buyers is a good place to start, and we have some tools to help.

How to use the Mark
View of Clipper tea box

Product Launch

We are excited to partner with you to celebrate the launch of your newly Fairtrade certified product. Let’s dream big!

Get inspired
Fairtrade Avocadoes with The Mark
  • 70%
    of shoppers globally trust the Fairtrade Mark
A growing market

Shoppers are demanding more

There is a growing wave of on conscious consumerism. You can see it with every trip to the grocery store and in the type of new products being advertised, especially online. Companies are proudly showing off their ethical, sustainable, eco-friendly and fair trade commitments. It’s not enough to just say you are doing the right thing—nowadays, you need to prove it. That’s what we’re here for.

See Consumer Trends