Halloween may be just one day of the year, but it’s a significant seasonal moment in the chocolate world. According to the National Confectioner’s Association, Halloween treating was the driver of $6.4 billion in confectionery retail sales.

Making Halloween sweeter with Fairtrade

Aisles and endcaps are packed with Halloween assortments – miniature, individually wrapped versions of some of the most popular chocolate treats. In 2025, Whole Foods Market (WFM) is bringing their hallmark commitment to providing sustainable, nourishing food to even this most fleeting of seasonal moments through their new line of Fairtrade certified 365 by Whole Foods Market chocolates, packaged especially for Halloween handouts.

The new range of Fairtrade Halloween products doesn’t just check a box, it provides shoppers multiple options to prioritize both ethically-sourced products and the joy of trick-or-treating with flavors including chocolate peanut butter cups, milk chocolate squares with crispy rice and plain milk chocolate squares.

Short shelf life with a long-term impact

WFM’s investment in Fairtrade certification for these Halloween items is a signal that sustainability can and should be a priority for every season. We’re proud that Fairtrade will be part of many families’ celebrations of Halloween through these 365 by Whole Foods Market treats. 

By sourcing the cocoa for these specialty items on Fairtrade terms, WFM is contributing to more secure livelihoods and more resilient ecosystems that cocoa farmers depend on. For each metric tonne of cocoa sold to Fairtrade buyers, cocoa farmers earn a fairer price. PLus, WFM is offering their shoppers the opportunity to make sure that cocoa farming communities will also be able to enjoy the sweetness of the season.