Farm to Fibre: stories of farmers from Chetna Organic Agriculture Producer Company Ltd, India
A Fairtrade Premium Impact Film
In the heart of the rainfed tribal regions of Telangana, a quiet revolution is underway – a transformation rooted in the soil, driven by community, and blossoming into a sustainable future. Initially, #cotton, a non-native crop, emerged as a symbol of prosperity but soon became a burden for local farmers due to a lack of in-depth knowledge of cultivation practices. However, Chetna Organic Agriculture Producer Company Ltd and Fairtrade have played a pivotal role in changing this narrative by drawing on extensive #experience and unwavering #dedication to #sustainableagriculture and #farmerempowerment. Through the additional funds received through Fairtrade Premium, an impressive 221.14 million INR has been invested to improve the standard of living for farmers. The collective pool of funds allows farmers and workers the autonomy to decide its use that fosters improvements in social, economic, and environmental spheres. But the journey doesn't end here. With each seed sown, each tree planted, and each community meeting, the path to a #sustainablefuture becomes clearer. From the depths of despair to the heights of hope, the communities of Telangana are writing a new chapter – one of #resilience, #sustainability, and #empowerment. It's a testament to the power of collective action, the Fairtrade vision, and the indomitable spirit of rural India. Let's join hands together to support these farmers by choosing Fairtrade products. Together, we can make a difference and ensure a brighter, fairer future for all.