Our Strategy with Regional Focus
With the conclusion of the previous 2021–2025 Strategy, Fairtrade NAPP enters a new strategic phase at a time of significant global transformation, creating an opportunity to reflect on achievements, learn from experience, and respond to emerging realities affecting producers and workers across the region. The new Strategy 2026–2028 is designed in alignment with the broader Fairtrade International Strategy and follows a three-year strategic cycle synchronized with global Fairtrade priorities. This ensures stronger collaboration, coherence, and collective impact across producer networks and partners worldwide.
A FAST- CHANGING WORLD FOR PRODUCERS- WHY THIS STRATEGY MATTERS
Producers across Asia and the Pacific are navigating an increasingly complex environment shaped by:
- Rapidly evolving global political and economic conditions
- Uncertain and competitive trade environments
- Accelerating climate change impacts on agriculture and livelihoods
- Growing expectations around sustainability and compliance
- Expanding use of digital technologies and innovation in supply chains
These changes present both challenges and opportunities. The new strategy positions Fairtrade NAPP to support producers in adapting, innovating, and strengthening resilience while expanding fair trade opportunities.
Strategic Direction: From Activities to Impact
The Strategy 2026–2028 marks a significant shift:
From delivering activities → To achieving measurable outcomes and impact
By strengthening capabilities, expanding opportunities, and fostering innovation, the organization aims to deliver sustainable results for all stakeholders.
THE STRATEGY
The Fairtrade NAPP Strategy 2026-28 is divided into Four Strategic Pillars and Three Enablers
- The Pillars correspond to core areas of functioning of Fairtrade NAPP and contributes to the objective of achieving excellence among Producer Organisations and realisation of workers’ rights
- Enablers are important constituents of the strategy that will facilitate the achievement of targets set under the pillars.
FOUR STRATEGIC PILLARS
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Strengthening Producer Capacities & Resilience
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Expanding Market Access & Sustainable Trade
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Leveraging Technology & Innovation
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Advancing Inclusion, Equity & Social Justice
THREE ENABLERS
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Advocacy & Fundraising
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Organizational Excellence
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Long-Term Sustainability
Introduction to the Fairtrade NAPP Strategy 2026-28
The Strategy 2026–2028 reflects the voices and priorities of producers and stakeholders across the region. It was developed through an inclusive and iterative consultation process bringing together representatives from producer organizations, Fairtrade Producer networks, National Fairtrade organizations, Fairtrade NAPP Management teams, Board members, and internal staff. These discussions ensured that the strategy is grounded in real producer experiences and future aspirations.
LOOKING AHEAD
The future of trade must be fair, inclusive, and sustainable.
Through the 2026–2028 strategy, FT NAPP commits to:
- ✔ Strengthening producer resilience
✔ Expanding fair market opportunities
✔ Driving innovation responsibly
✔ Advancing equity and social justice
Join Us
We invite partners, buyers, supporters, and stakeholders to collaborate in building fairer supply chains and thriving producer communities.
Together, we grow fair futures.
Sustainable Development Goals
We also look to the Sustainable Development Goals, with a target date of 2030, as part of how we measure our contributions to achieving a sustainable world. By aligning our indicators with the SDGs, we unite our actions to a global movement that directly addresses inequality, and social and environmental justice.
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