Fyffes: Empowering communities with Fairtrade
Fyffes
Fyffes was the first company to import Fairtrade bananas into Ireland from Ghana in 2003, initially supplying Superquinn. Since then, Fyffes has expanded to supply Fairtrade bananas to most major retailers nationwide. Dunnes Stores, a key Fyffes customer, now sells the highest volume of Fairtrade bananas in Ireland. Empowering banana-growing communities is at the heart of Fyffes’ commitment to Fairtrade. The combination of the Fairtrade Minimum Price—a safety net for farmers when market prices fall—and the Fairtrade Premium—a fund communities invest where it’s needed most—gives farmers greater control over their livelihoods. “We work in some of the poorest communities in the world and are proud to see the positive change this creates” Ciarán Sweeney, Managing Director, Fyffes International SA (Ireland)