Monitoring the scope and benefits of Fairtrade – third edition – 2011

Published: 10 Jan 2012


This report gives the results of the annual monitoring data collection from Fairtrade certified producer organizations which took place during 2010. It presents the scope and scale of Fairtrade in 2010, and gives data for some key Fairtrade performance indicators from a producer perspective.

The information generated through our annual monitoring processes is used to inform and guide the Fairtrade system. It gives us an important indication of how we are performing in relation to our ambitions to strengthen, broaden and deepen Fairtrade’s impact for farmers and workers in developing countries. The data show that Fairtrade is performing well and growing rapidly in some areas, while indicating other areas where we have challenges to overcome. Being aware of these challenges allows us to reshape our programme activities in order to tackle them.