Consumers know and trust Fairtrade – the most widely recognized ethical label in the world, with about eight in ten consumers saying the mark has a positive impact on their perception of brands, according to 2023 GlobeScan research.

Fairtrade Africa offers different approaches that enable companies to make their supply chains sustainable and transparent.

Fairtrade Africa fosters long-term trading partnerships and empowers producers through training and support to increase quality and responsiveness to market trends.

Fairtrade’s certification system is rigorous, independent and aligned with best-in-class practice, involving regular on-site visits by trained auditors. Our assurance scheme is compliant with ISEAL’s Assurance Code, an international code for sustainability standards.

Fairtrade Africa provides tools for companies to contribute to improved livelihoods in their supply chains.

Whether you’re a business taking your first steps on your human rights and environmental due diligence the (HREDD) journey, or looking for more in-depth risk assessments and action plans, Fairtrade Africa is your partner.

There is a Fairtrade Minimum Price for most certifiable products. It provides producers with a safety net against falling market prices for their sold produce and allows for long-term planning.

With the Fairtrade Premium producers can improve the quality of their lives, communities, and businesses. It is an additional amount of money paid on top of the agreed Fairtrade price for sold certified goods, which producers decide democratically how to use. The Fairtrade Premium is often invested in education, healthcare, and farm improvements to increase income.

Fairtrade certified farmers and workers co-own and manage Fairtrade Africa – through elected delegates participating in the board of directors, key committees, and consultation processes, producers can influence Fairtrade Africa’s strategy, standards, prices and premiums.

With Fairtrade Africa, small-scale farmer groups have a democratic structure and transparent administration. In plantations and hired labour settings, workers form a committee that decides on the use of the Fairtrade Premium. Fairtrade Africa offers support to achieve this and strengthens producer organisations in the process.

Fairtrade is the most recognised ethical label in the world. Fairtrade’s global network of marketing organisations can extend your reach to connect with businesses seeking sustainably sourced products under a label they trust.

Fairtrade is the most recognised ethical label in the world. Fairtrade’s global network of marketing organisations can extend your reach to connect with businesses seeking sustainably sourced products under a label they trust.