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Fairtrade Africa strives for decent livelihoods

In a world where farmers are often not able to cover basic needs like housing and food with their earnings - despite growing the crops that drive supply chains worth billions on the global market – being able to earn a "living income" or "living wage" is an urgent matter to address.

Farmer sorting beans at her house
Farmer sorting beans at her house

Fairtrade Africa is actively working to support farmers and workers achieve incomes that enable them to live dignified lives—a fundamental right endorsed by the United Nations for seven decades.

However, despite this recognition, countless individuals in producing countries continue to struggle with incomes that merely cover the costs of essential necessities.

Beyond basics: Living Income and Wages Reference Prices

Living income and wages are integral components of Fairtrade Africa's strategy. These concepts are centered on the idea that workers and producers should earn enough to cover their basic needs and lead dignified lives. In the context of Fairtrade Africa, ensuring living wages and income for farmers and workers is a fundamental commitment. This approach is part of a broader strategy aimed at promoting economic fairness, human rights and ethical trade practices.
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Decent work and a decent living – it’s not too much to ask, right?

The ability to earn a decent living offers the next generation of farmers and workers a sustainable future. It will require everyone playing their part – including shoppers making choices that benefit farmer and worker livelihoods.

  • 70+ years
    since the United Nations has recognised a living income as a human right.
  • 475 million
    farms worldwide with less than 2 hectares of land.
Decent Livelihoods

Fast facts

about decent livelihoods worldwide.

How Fairtrade supports decent livelihoods 

We have separate approaches for farmers and for agricultural workers, recognising that the factors going into improving farm incomes and reducing costs are very different from paying a living wage.

How Fairtrade Africa supports decent livelihoods

  • Strong standards

  • Fair Pricing

  • Community Development Premiums

  • Improving farm efficiency

"For the farmers of today and tomorrow one thing is blatantly clear: A stable, high-enough price is a precondition for improving their livelihoods in a sustainable manner." 

Carla Veldhuyzen van Zanten
Senior Advisor Sustainable Livelihoods at Fairtrade International

‍Going even further

Fairtrade certification alone doesn’t always result in farmers and workers earning a decent livelihood. This is because cooperatives may not sell all of their produce on Fairtrade terms – meaning they only gain those financial benefits on a portion of their harvests – or they may face challenges like pests, disease or extreme weather due to climate change that decreases or even destroys their crops.

Living income

For living incomes, Our living income strategy addresses three priority areas: responsible procurement (including our pioneering Living Income Reference Prices), sustainable production (such as programmes that boost productivity and income diversification), and advocacy to create a trade environment that makes living income the norm.

Living wages

For living wages, our approach involves setting base wages and Living Wage Reference Prices, supporting trade unions and other workers’ groups to organise for wage improvements, collaborating with like-minded organisations and advocating for sector-wide or national wage efforts. 

Discover more on our dedicated pages for: