Our strategy
Our global Fairtrade strategy 2026-2028 aims to build farmer resilience and advance fair and sustainable trade in the coming years.
Times are changing, with greater political instability, increase climate change impacts, evolving consumer values, and an expanding regulatory market.
Our strategy has evolved to better respond to these external pressures and increase producer and business resilience in the future through fair prices, market access, and climate adaptation.
Our strategy is focused on three main goals designed to advance market access, create shared value, and strengthen fairer and more resilient trade.
Our strategic goals
-
Sustainable livelihoods.
-
Strong supply chains
-
Shared commitment
A fairer future is here. Will you be a part of it?
To reach our ambitious goals we rely on strong partnerships, because we understand that we are stronger when we unite.
Whether you’re someone looking for the best products, a business that wants to embrace a fair and sustainable supply chain, a farmer who wants to be part of a fairer way of doing business – you are Fairtrade.
Our full strategy document: Catalyst for Resilience - Introducing Fairtrade's Global Strategy 2026-2028
Sustainable Development Goals
We also look to the Sustainable Development Goals, with a target date of 2030, as part of how we measure our contributions to achieving a sustainable world. By aligning our indicators with the SDGs, we unite our actions to a global movement that directly addresses inequality, and social and environmental justice.
Read more