The Fairtrade Theory of Change

Farmer of Sunstar - Federation of Small Farmers of Khaddar Area, India, ©Didier Gentilhomme


Fairtrade International has developed a theory of change that underpins our Monitoring, Evaluation and Learning (MEL) programme. A theory of change describes the change that an organization wants to see in the world and the contributions that the organization makes. This document provides the basis for the monitoring and evaluation indicators we use to measure the results of our work and our progress towards Fairtrade’s goals.

Fairtrade Theory of Change (5 MB PDF)

During the development of the Fairtrade Theory of Change, we conducted workshops with producer organizations around the world to understand the changes they have experienced through their Fairtrade certification, and to understand their priorities. The results of this process, which were presented at the June 2013 ISEAL Conference, can be seen here:

Creating Value for Producers through Bottom-Up MEL Systems (1MB PDF)

Theory of Change from Fairtrade International on Vimeo.

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