Using the FAIRTRADE Mark
The FAIRTRADE Mark (‘the Mark’) is a product label primarily intended for use on product packaging. It is licensed by Fairtrade International (FLO) and the national Fairtrade organizations (NFOs). With appropriate written permission, the Mark can also be used on wholesale packaging or for promotional use (e.g. posters, leaflets, web pages, etc).
All uses of the Mark (by manufacturers, producers, traders, retailers or other organisations) on products or for promotional purposes require prior written approval from Fairtrade International, a national Fairtrade organization or a Fairtrade marketing organization.
Where to apply or request information
For all companies or organizations interested in using the FAIRTRADE Mark on finished products or for promotion in countries with a national Fairtrade organization (NFO) or Fairtrade marketing organization (MO), please contact the NFO or MO in your country. Click here for a list of NFO and MO countries and their contact details. Please note that MOs market and promote Fairtrade in their respective country, but Fairtrade International licenses the Mark in MO countries.
For countries without an NFO or MO
All companies interested in using the FAIRTRADE Mark on finished products in countries without an NFO or MO can contact Fairtrade International at firstname.lastname@example.org
Organizations interested in using the FAIRTRADE Mark to promote Fairtrade products - including producers and traders certified by FLO-CERT, irregardless of their location - should contact Fairtrade International at email@example.com.
Fairtrade International provides the guidelines for proper usage of the Mark, tailor-made for each situation. All artwork incorporating the Mark must be submitted to Fairtrade International or your NFO/MO for approval. Requests are handled on a first-come, first-served basis. Please allow at least 3 weeks for final artwork approval for the use of the Mark when planning your printing or publishing of materials.
The process is as follows:
- Contact Fairtrade International, an NFO, or an MO,
- Receive FAIRTRADE Mark guidelines and licensing information if applicable,
- Send the licensing documentation if applicable to Fairtrade Internation or NFO,
- Submit artwork,
- Artwork is revised and corrected if necessary,
- Obtain written approval from Fairtrade International, an NFO or an MO,
- Go to print/publish.
Please note that Fair Trade USA is no longer a member of the international Fairtrade system. Companies in the United States or companies selling into the United States should contact Fairtrade America at firstname.lastname@example.org for more information on licensing the international Mark in the USA.
Do not change the Mark
The FAIRTRADE Mark is the equivalent of a person’s unique signature. The position, size, colour, and proportions of the Mark cannot be altered.
The Mark consists of a stylized representation of a human with an upraised arm appearing inside a circle, and the word "FAIRTRADE" below the circle.
Do not re-draw, re-create or cut out any parts of the Mark. Always get a high quality version of the graphic from FLO or your LI/FMO.
Special care must be taken not to associate the Mark with
- any other brand, mark or identity,
- products that have not been Fairtrade certified.
Confusing or misleading use of the Mark is prohibited.
Reporting misuse of the FAIRTRADE Mark
The FAIRTRADE Mark is the exclusive property of Fairtrade International (FLO) and an internationally registered trade mark. FLO reserves the right to take legal action against any party that reproduces, copies or associates the Mark in any form whatsoever without the prior authorization of FLO or a Fairtrade labelling initiative.
All use of our intellectual property rights must be in compliance with the current regulations. If you believe that our intellectual property is being used inappropriately by others, please take a few moments to fill in this form. Thank you for your help in ensuring that our names, logos, and trade marks are properly used. The information provided will help us monitor and carry out further investigation.
If you require further information regarding intellectual property issues please contact Fairtrade International at email@example.com
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