Bringing Values to International Exports

29 September 2010

Business leaders, government officials, policy makers, trade promoters and more gathered in Chongqing, China, for the 11th Annual World Export Development Forum from 9 to 12 September. The theme was “Adapting to Post-Crisis World Trade Patterns, and Lessons for Export Development.”

Attendees explored the current state of world trade and how developing countries can take advantage of new market opportunities to ease the impacts of the current global financial crisis. Rob Cameron, CEO of FLO, served on the panel, “Innovative Business Models for Sustainable Development.”

“There was a lot of talk at the forum about volume of exports and value creation. I took the opportunity to add a third: values,” Cameron said. “I linked together the strands of poverty reduction, producer and consumer empowerment, and sustainable supply chains.”

Though some delegates at the meeting expressed concerns regarding the growth of voluntary trade standards, Cameron urged mutual recognition of the various efforts with the goal of providing greater producer support and reducing compliance costs.

“Fairtrade brings a lot to these kinds of discussions and we need to take advantage of these opportunities to ensure that Fairtrade certified producers are represented at high-level events around the world,” Cameron said.

For a summary of the forum, visit

And check out Rob’s presentation here (PDF).

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