Fairtrade Calls on Fashion Industry to go #insideout on Fashion Revolution Day
One year after Rana Plaza, Fairtrade joins campaigners and big names in the fashion industry in a global day of action calling for a better deal for the millions of cotton farmers and factory workers whose hard work, low pay and unsafe working conditions lie behind many of the fashion labels on our clothes.
Fairtrade has joined Fashion Revolution, a coalition of agencies, key figures from the fashion industry, press and academics in 52 countries to call for greater transparency and better connections across the textile supply chain.
Fashion Revolution Day on 24 April 2014 highlights the challenges of the textile supply chain and start a revolution that extends from our wardrobes all the way back to the cotton fields.
The global day of action marks the first anniversary of the Rana Plaza disaster, which killed 1,133 people, and injured many more, when the factory complex collapsed in Dhaka, Bangladesh.
Go #inside out for Fashion Revolution Day
Fashion Revolution Day is making the challenge ‘Who Made Your Clothes?’ Fashion lovers can show their support for farmers and workers in the textile industry by wearing an item of clothing inside out to show off the label, photographing it and then sharing it on all social networks with the hashtag #insideout. The action will send a clear signal to the industry that the public want change.
Global events include a mass catwalk in the centre of Barcelona; a workshop in Nepal on how to clean up waste water from dye houses; a fashion show in Bangladesh with producers wearing the clothes they make; and a touring exhibition in Swaziland documenting the lives of local artisans. Fashion boutiques the world over will turn their window displays #insideout to show their involvement.
According to research by Deloitte in 20131, 61% of companies surveyed don’t know where their garments were made, and 2 in 3 fashion companies are not focused on engaging consumers with regard to sustainability. Fashion Revolution Day says enough is enough.
Fairtrade in fashion
Fairtrade works with some 66,000 cotton farmers, mainly in West Africa and India, in some of the poorest regions in the world.
We recently launched the Fairtrade Cotton Program to unlock new opportunities for cotton farmers to sell their Fairtrade cotton. Fairtrade International has also now started work on a textile standard to bring a better deal to everyone in the Fairtrade supply chain from cotton farmers to mill workers to sewers.
1 The Australian Fashion Report launched 19th August 2013 by Baptist World Aid and Not For Sale Australia