Waking up to Fairtrade: World Fair Trade Day 2009

04 May 2009

Campaigners, businesses and promoters of Fairtrade certified products have special activities in store for World Fair Trade Day 2009, coming up this May 9th.  Fairtrade Labelling Organizations International (FLO) and its member national Labelling Initiatives are proud to join the many actors in the Fair Trade movement participating in this annual event.  The events planned, including the first international Fairtrade breakfast, will touch tens of thousands of consumers through catchy and creative activities.  Behind the festivities, however, lies a timely and critical message, as World Fair Trade Day organizers call for a greater commitment to Fair Trade, including Fairtrade certified products, and the concrete benefits it brings to the marginalized producers in the developing world who now face the devastating impacts of the global recession and credit crunch.

Thousands of individuals across Europe and beyond will start their day with the Fairtrade Breakfast Table.  A rich spread of Fairtrade certified coffee, tea, sugar, juice, jams, and other breakfast products is at the centre of this awareness-raising event, but organizers in each country have added their own individual twist to the festivities.

  • In France, Fairtrade Breakfast Table events will be held in 33 large-scale gatherings in major city centers including Paris, Marseille, Toulouse, and Lyon, and will feature concerts, entertainment and free Fairtrade fare.  In addition, 100 breakfast events will be held in schools and 500 Breakfast Kits are available to order on-line.
  • In Spain, the biggest event is the “International Fairtrade Festival” which will offer free breakfasts to the public in Plaza Felipe II, Madrid.  A number of public and private Fairtrade breakfasts are also planned.
  • Poland's Fairtrade Breakfast Table activities will be held in several cities across the country (Warszawa, Krakow, Wrocład, Łódź, Toruń, Lublin), often part of broader festivities with a focus on trade equity and development.
  • A variety of stores, restaurants and hotels in Switzerland will be offering Fairtrade breakfasts, and individuals who organize their own Fairtrade breakfast for friends have the chance to win a Fairtrade gift basket.
  • In the UK, campaigners will be holding Fairtrade breakfasts in their homes, workplaces, schools, and at public events.

Videos and photos of Fairtrade Breakfast Table events around the world will be shared via the Facebook group, Flickr page or Youtube page.  

Several Fairtrade Labelling Initiatives hold their national Fairtrade Fortnights to correspond with World Fair Trade Day.  For these country-wide campaign days, national Labelling Initiatives coordinate a wide variety of events with retailers, community groups, schools and media.

  • In Austria, Fairtrade Weeks will feature product tastings, a new TV commercial and a raffle.
  • Canada has a wide variety of activities planned from coast to coast, including Fairtrade fairs, photo exhibits, and drum concerts.
  • Besides taking the lead on the international Fairtrade Breakfast Table event, France's Fortnight includes a Fairtrade exhibit in Paris' Trade Center and a variety of conferences and debates.
  • Japan's Fairtrade Month features product tastings, advertisements, and discounts on Fairtrade products.
  • Australia is holding Fairtrade Fiestas, distributing kits for a national Fairtrade Coffee Break, and a hosting a contest for Australia's Most Fairtrade Friendly Supermarket.
  • New Zealand will hold a campaign to get Fairtrade bananas stocked.


Across the European Union, citizens are asking their EU candidates to Pledge for Fair Trade.  For this campaign, launched by the Fair Trade Advocacy Office, EU candidates are signing on to a formal pledge that they will work to ensure EU support for Fair Trade and that the needs of marginalized producers and workers are reflected in all EU policy areas.


Elsewhere, World Fair Trade Day will be celebrated in the United States with an attempt to break the world record for the largest Fairtrade coffee break.  In Italy, one thousand participating supermarkets will promote Fairtrade roses.  An activity day will take place in Helsinki, Finland.



For more information, please contact:
Reykia Fick, Fairtrade Labelling Organizations International (FLO): r.fick@fairtrade.net

For information about World Fair Trade Day:


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