New Edition of ‘Fighting the Banana Wars’ Released for 20th Anniversary
‘Fighting the Banana Wars and Other Fairtrade Battles’ by CEO of Fairtrade International Harriet Lamb has been revised and updated in the 20th year of the FAIRTRADE Mark in the UK.
The book begins with the dramatic battles behind the fight to bring Fairtrade bananas to supermarket shelves and ends with the Fairtrade Foundation’s 2014 Make Bananas Fair campaign.
In between these two ‘banana bookends’ is the story of what turns Fairtrade from what Lamb has described as ‘the tiniest minnow battling to swim upstream, mocked by all’ to a household name, helping to transform the lives of more than seven million farmers, workers and their families in the developing world.
The book is subtitled ‘How we took on the corporate giants to change the world’ and was first published in 2008. This revised version includes Fairtrade’s many developments since then, from certification of some of the world’s biggest brands including Maltesers and Kit Kat to launching on the Kenyan, Indian and South African growing economic markets.
The updated edition has been released in a special anniversary year for Fairtrade. Two decades ago the first products carrying the FAIRTRADE Mark were launched in the UK. To mark this the Fairtrade Foundation is hosting a ‘Fair Future’ event on October 15, to bring together producers, businesses, NGOs, campaigners, academics and politicians to discuss new ideas and how to make global trade fairer and more sustainable in the years to come.
Order 'Fighting the Banana Wars and Other Fairtrade Battles' from Ebury Press and read Harriet's blog on her trip down 'ethical memory lane' on the Guardian website.
“Lamb know her stuff…We salute her.” The Observer
“Lamb’s farmers come across as real people… Her corporate savvy impresses.” The Telegraph