Scale up with Integrity to Fight Effects of Global Recession

Fairtrade to Provide more Income and Stability to Farmers and Workers in Africa and Beyond

14 September 2009

“It is an inspiration to see how farmers and workers in Africa have seized the opportunity through Fairtrade to transform their lives and their communities,” said CEO Rob Cameron in the lead up to Fairtrade Labelling Organizations International’s (FLO) first Board meeting in a developing country.  The international Fairtrade umbrella body will launch the next steps in its bold new global strategy from Nairobi, Kenya this week.  On September 15-16, Board members from across the world will meet under the theme “Scale with Integrity” to decide ways to deepen Fairtrade’s impact for even more marginalized farmers and workers.

“The location of FLO’s Board meeting is very fitting, a clear demonstration that Fairtrade’s farmers and workers are at the heart of our system.  Africa in particular represents tremendous need, opportunity and challenge: need for Fairtrade’s benefits, opportunity to make a difference, and challenge in terms of the scale of poverty and underinvestment,” said Cameron.

In eastern Africa alone, over 500 000 farmers and workers in 103 producer organizations invested €7 million in Fairtrade Premium money earned in 2008 into community development projects: one third of this towards education and most of the remaining towards community infrastructure and business training/equipment.  Additional benefits from Fairtrade include higher-than-average prices to cover costs of sustainable production, access to credit and long-term stable sales contracts.  The Fairtrade standards also require respect for workers rights like health, safety and fair pay, and for environmental criteria.

“As the global recession hits us, the income and stability that Fairtrade brings is all the more important,” said Ruth Simba, Coordinator of the African Fairtrade Network, representative body of Fairtrade farmers and workers in Africa.


For more information please contact:
Reykia Fick, FLO’s External Relations Coordinator: +49 228-949 2314,

FLO sets the Standards for Fairtrade. The organization unites national Fairtrade organizations across Europe, Japan, USA, Canada, Mexico, South Africa, Australia and New Zealand, as well as producer networks representing Fairtrade certified producer organizations in Latin America, Africa and Asia.  Today, more than five million people - farmers, workers and their families - across 59 developing countries benefit from the international Fairtrade system.

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