100% of Starbucks Espresso in Europe to be Starbucks™ Shared Planet™ and Fairtrade Certified
Starbucks and Fairtrade Labelling Organizations International (FLO) Announce Next Step in Commitment to Small-Scale Farmers
Berlin: Starbucks (NASDAQ: SBUX) and the Fairtrade Labelling Organizations International (FLO) today announced that by March 2010, every cappuccino, latte, mocha and other espresso-based beverage served in Starbucks in Europe will be Starbucks™ Shared Planet™ and Fairtrade Certified. Starbucks is already the world’s largest purchaser of Fairtrade coffee, and the switch to Fairtrade Certified espresso in Europe will help contribute to a total global annual payment to small-scale coffee farmers estimated at EUR 2,800,000.
The announcement is part of a global commitment with FLO who are responsible for the development of global Fairtrade standards. It furthers the global plan of doubling Starbucks Fairtrade purchases to 18 million kilo by the end of 2009. The announcement follows the successful roll out earlier this month of 100% Starbucks™ Shared Planet™ and Fairtrade Certified espresso in the UK & Ireland.
“Starbucks and Fairtrade share a long history of supporting small-scale coffee farmers and their communities,” said Rob Cameron of FLO International speaking at the International Fairtrade Conference in Berlin today. “This landmark commitment from Starbucks to serving only Fairtrade Certified espresso across Europe by March 2010 is another step in helping consumers across Europe live Fairtrade every day.”
“I am excited about and proud of next year’s introduction of 100% Starbucks™ Shared Planet™ and Fairtrade Certified espresso in our stores across Europe,” said Buck Hendrix, president of Starbucks Europe, Middle East and Africa. “Starbucks currently serves millions of customers in Europe every week. This announcement guarantees that, working together with Fairtrade and our customers, we are using our size for good every day. Starbucks has always been committed to responsibly grown and ethically traded coffee and our nearly decade long relationship with Fairtrade has strengthened that commitment.”
In addition to this announcement, Fairtrade and Starbucks are sharing their knowledge and best practices in responsible sourcing to further improve the livelihoods of coffee farmers and to ensure the availability of the highest quality coffee. Together they work towards giving a growing number of farmers access to farm loans, and to technical assistance and resources through the FLO producer support and services and the Starbucks Farmer Support Centers in Rwanda and Costa Rica. Starbucks and Fairtrade are also exploring ways of integrating the verification processes for their coffee purchasing programs in order to increase the positive impact of their programs and reduce the costs currently borne by coffee farmers.
About Starbucks™ Shared Planet™ and Coffee and Farmer Equity (C.A.F.E.) Practices
Starbucks™ Shared Planet™ is Starbucks commitment to doing business responsibly. Coffee and Farmer Equity Practices—or C.A.F.E. Practices—are Starbucks ethical coffee sourcing guidelines under Starbucks Shared Planet. C.A.F.E. Practices is a comprehensive, industry-leading program that addresses the environmental, social and economic transparency issues that are critical to the financial stability and long-term health of coffee farms and farmers. Launched in 2004, the program was developed in collaboration with Conservation International. The more than 200 C.A.F.E. Practices indicators are evaluated by third-party verifiers under oversight by Scientific Certification Systems (SCS). Approximately 185,000 farmers currently participate in C.A.F.E. Practices. To learn more about Starbucks™ Shared Planet™, visit www.starbucks.com/sharedplanet.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
About Fairtrade Labelling Organizations International (FLO)
FLO is a non-profit, multi-stakeholder association that encompasses a global network of Fairtrade organisations that are actively involved in supporting and empowering producers, raising consumer awareness and campaigning for changes in the rules of conventional trade. FLO’s role is to develop and review the standards that Fairtrade producers must meet, and the terms of trade for importers, exporters and retailers. FLO also directly helps producers to gain Fairtrade certification and to develop market opportunities.
FLO’s members include:
- three producer networks in Asia, Africa and Latin America and the Caribbean that Fairtrade certified producer groups may join
- 20 national organisations, including Transfair USA, that promote Fairtrade in their country and licence companies to use the FAIRTRADE Certification Mark on products. There are currently Labelling Initiatives in Europe, North America, Japan, Australia and New Zealand.
For information on Fairtrade globally, visit www.fairtrade.net
Fairtrade Labelling Organizations International (FLO)
Head of Communications
Phone: + 49 - 228 - 949 23 – 285
Cell: + 49 - 172 - 541 6079
Hans van Bochove
Phone: +31 -20 7184 318
Cell: +31 - 62 111 3174