Global Fairtrade Breakfast will ‘Wake up the World’

11 May 2011

Between April 25 and May 29, tens of thousands of people around the world are serving Fairtrade breakfast to their friends, families and co-workers. Organizers report breakfasts in 22 countries so far with still more expected. Social media is abuzz as breakfasters publish photos on Facebook, hold Skype chats between feasts and send tweets to fellow supporters.

In Accra, Ghana, farmer representatives from 13 Fairtrade organizations gathered from across the country on May 4 for a breakfast with their own Fairtrade products: pineapples, bananas, cocoa, shea butter, and cashew nuts.  They also enjoyed hot drinks from their counterparts around the world: Fairtrade coffee from farmers in South and Central America, Fairtrade roiboos tea from workers in South Africa, Fairtrade tea from farms in East Africa and Fairtrade sugar from farmers in Malawi.

In Brazil, the organization SBrasil will launch a new Fairtrade certified coffee brand tomorrow. In Canada, Fairtrade activists passed out juice, coffee, tea, bananas and chocolate to commuters in front of the parliament building in Ottawa.

Participants have already registered Fairtrade Breakfasts in Belgium, Brazil, Canada, Czech Republic, France, Germany, Ghana, Hungary, Ireland, Japan, Korea, Luxembourg, Mexico, Netherlands, New Zealand, Paraguay, Poland, South Africa, Spain, Switzerland, Tunisia and the United States.  Breakfasts will be held in offices, schools, hotels, youth hostels, restaurants and in public places, like parks and town squares.

The Global Fairtrade Breakfast is held in celebration of World Fair Trade Day (May 14). The breakfasts help people understand how everyday habits, like eating breakfast, can have a global impact. It also introduces more consumers to Fairtrade products.  Last year over 110,000 people participated in 740 breakfasts held in 21 countries.

Fairtrade product sales mean significant additional income to disadvantaged farmers and workers. Fairtrade certified products are grown by farmers who are paid at least the Fairtrade Minimum Price for their products.  Fairtrade farmers also receive a Fairtrade Premium: extra funds for social and business projects in their community. 

The Fairtrade Breakfast campaign is a joint initiative of Max Havelaar France, Max Havelaar Switzerland, TransFair Germany and Fair Trade USA, with participation from Fairtrade Africa, Fairtrade Max Havelaar Belgium, SBrazil, Fairtrade Canada, Czech Fair Trade Association, Fairtrade Mark Ireland, Europe-Korea-Foundation, TransFair-Minka [Luxembourg], Max Havelaar Netherlands, Polish Fair Trade Association, Fairtrade Label South Africa, and Asociación del Sello de Comercio Justo Spain, and support from Fairtrade International (FLO).  World Fair Trade Day is an initiative of the World Fair Trade Association.

Learn more about holding your own Fairtrade Breakfast here.

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