Fair Play for Fairtrade Farmers at the London 2012 Olympic Games
Fairtrade bananas, tea, coffee and sugar will be available at all Olympics venues
The London 2012 Olympic and Paralympic Games will be the ‘fairest’ games ever, as millions of visitors will be served Fairtrade certified tea, coffee, chocolate, sugar, bananas, wine and oranges across all locations, helping to support farmers, workers and their communities in developing countries.
An estimated 10 million Fairtrade bananas from the Windward Islands and South America will be eaten, 7.5 million cups of Fairtrade tea served, 14 million cups of coffee carrying the FAIRTRADE Mark drunk, and 10 million Fairtrade certified sachets of sugar grown by sugar farmers in Belize enjoyed. This equates to an estimated Fairtrade Premium of £100 000 [€124 000] that will be generated over the six week period of the Games for communities in developing countries to invest in social, environmental and economic developmental projects, such as sports fields, schools, clean water drinking holes and medical clinics.
Banana farmer Moses Renee from the Windward Islands Farmers Association (WINFA) which was established in 1982 to promote the social and economic welfare of small-scale farmers is looking forward to his bananas being eaten at London 2012. He says: "Not only will communities like mine be benefiting from the extra sales and Fairtrade Premium, but by choosing to source from Fairtrade which trades with farmers from developing countries on more equal terms, LOCOG are sending out a positive message about the changing the way we trade to include small holders like myself."
Team GB athlete, javelin thrower Goldie Sayers, 29, recently visited Thandi, a black worker owned wine co-operative in Cape Town, South Africa, to see first-hand the positive difference Fairtrade makes. Thandi has 55% black ownership consisting of 250 families over three farms in which they have majority ownership. She says: "I support Fairtrade because it encourages fairer terms and sustainability for farmers and workers in the developing world. The benefit of being an athlete is that you get to travel and get a perspective that others may not have. In South Africa, I saw and heard the difference getting a fair price makes and was lucky enough to visit a Fairtrade Premium funded community sports field." Other Team GB athletes supporting Fairtrade include Hepathlete Louise Hazel, and Swimmers Jemma Lowe and Georgia Davies.