The Czech Fair Trade Association joins the Fairtrade family

Jiri Hejkrlik (seated left) and Veronika Bacova (2nd from left) of The Czech Fair Trade Association sign the Fairtrade Marketing Organization agreement with Tuulia Syvaenen, FLO COO (seated center), Rob Cameron, FLO CEO (seated right) as members of the FLO team join in the celebration.

19 November 2009

The Czech Fair Trade Association (Asociace Pro Fair Trade) is now the first national Fairtrade organization based in Eastern Europe.  The agreement signed between FLO and The Czech Fair Trade Association today in Bonn formalizes the Association’s role as promoter and marketer of Fairtrade products in the Czech Republic.

In new Fairtrade markets, FLO licenses the Mark on products while local organizations like The Czech Fair Trade Association are responsible for marketing and promotion.  Other groups in Latin America, Asia, and Eastern Europe are already working with FLO on a project basis to build Fairtrade sales in their countries.

 
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