Our Vision & Mission

A world in which all producers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future.

Our vision

Fairtrade’s vision is a world in which all producers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future.

We believe that trade can be a fundamental driver of poverty reduction and greater sustainable development, but only if it is managed for that purpose, with greater equity and transparency than is currently the norm.

We believe that people can overcome disadvantage and marginalization if they are empowered to take more control over their work and their lives, if they are better organised, resourced and supported, and can secure access to mainstream markets under fair trading conditions.

We also believe that people, businesses and civil society institutions in the developed world are supportive of trading in this way. This is particularly the case when they understand the needs of producers and the opportunities that Fairtrade offers to change and improve their situation.

Our work is driven by informed consumer choices, and the desire of business to meet the expectations of their customers, both of which provide crucial support for wider campaigning to reform international trade rules and create a fairer economic system.

Our mission

Embracing transparency and stakeholder participation is an important way that we will be accountable for our work.

Our mission is to connect disadvantaged producers and consumers, promote fairer trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives.

Our vision and mission will be reflected in the values by which we work as an organization so that we ourselves set an example for the changes we seek in others. Therefore we will work collaboratively and seek to empower those who wish to be partners in our mission. Trust is a crucial factor in our work and we will be mindful of our responsibilities to those who place their trust in us. Embracing transparency and stakeholder participation is an important way that we will be accountable for our work.

Our Strategic Framework

For 2013-15, the entire Fairtrade system is uniting behind a common strategic framework. We will focus on building our unique strengths, and delivering in the following four areas:

  • World-class work with smallholders
  • Driving real change for workers
  • Grow the grassroots social movement and the market
  • Strengthen the global Fairtrade system

Read our full strategic framework.

Fairtrade International Constitution

The most recent updates to the Fairtrade International Constitution were approved November 2013. Please read the Fairtrade International Consitution here.

Satzung des Vereins (PDF - German - Original and legally-binding document)

Constitution of the Association (PDF - English)

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