Dazhangshan Organic Tea Farmers’ Association, Jiangxi, China: a sucessful Fairtrade business

By Bettina von Reden

Tea trade in Wuyuan

Tea farmer, Yu Xiying, shows her tea leaves. Her daughter was given 1,100 RMB (110 Euros) out of the Fairtrade education funds to go to university, this sum of money almost double the annual income of her parents. Photo: Bettina von Reden
Boarding school in the Dazhangshan area. The Association spent 20,000 Euros to build an annex to the school to hold additional classes, a computer room and a library. The school has 600 pupils, many of whom are farmers’ children. Photo: Bettina von Reden

For more than 1,200 years, high quality tea has been grown in the Wuyuan district of China’s south-eastern Jiangxi province. Situated around the lush green Dazhang Mountain (Dazhangshan), the small tea gardens are surrounded by dense forest, clear springs and innumerable waterfalls. The humid climate, rich soil, clean water and the perfect altitude of between 600 and 1,600 meters, all contribute to the cultivation of the highest quality tea. The green tea from Wuyuan is said to have been among the favourite beverages of the emperors in the Tang, Ming and Qing dynasties and until today, some packs of each year’s best harvest are reserved for the Politburo in Beijing.

Since the foundation of the Peoples Republic of China in 1949, tea cultivation in Wuyuan has undergone some abrupt changes. The collectivisation of all land and belongings starting in 1953 and the re-privatisation at the beginning of the 1980s hampered the development of cultivation methods and a careful quality management for some time. In the 1980s, all cultivated land was divided into small allotments for the cultivation of tea, vegetables or rice and their worth was judged in terms of soil quality, the amount of sunlight and the distance from the village. Each farming family was then left in charge of several of these tiny parcels of land to manage privately. For most of them this has been fruitful in terms of income, but, daily, it means long and tiring walks, as the allotments may be randomly distributed around the villages up to a distance of 10 km often without proper streets or even levelled footpaths leading to them. The harvest is carried home in heavy baskets.

Most of the vegetable and rice crops are for the consumption of the farmers and their families; only a few people harvest more than they need and sell the surplus. In turn, almost none of the families has to buy additional rice or vegetables, they are content with their pumpkins, cucumbers, beans, sweet potatoes, cabbages, chilli peppers and some peanuts. Some of the families earn money in the swiftly developing local tourist industry, which profits from the beautiful landscape and clean environment and mainly attracts city dwellers who need rest from the noise, dirt and the hectic pace of their homes. Others earn some additional income with forest products or, for instance, with a fishpond. Still, for many families, tea remains the major source of income needed to pay for their children’s education, the rare visit to the doctor and a few day-to-day items.

Organic tea at the Dazhang Mountain

Tea is regarded as a valuable and very special Chinese product by the government, which controlled its export more strictly and for a longer time than that of most other products after the implementation of economic reforms in the 1980s. Until the mid-1990s tea growers could still sell their harvests only to state-owned tea processors and exporters and they had no influence on price determination or the amounts they could sell. Due to bureaucratic obstacles and the long economic seclusion of China, foreign trade picked up only slowly and the farmers were repeatedly unable to sell all their tea or were paid only very low prices regardless of quality. In the mid 1990s the central government finally permitted the foundation of privately owned tea processors and exporters.

Poverty and good soil both had a part in the fact that almost no mineral fertilizer or pesticides had been used in the Dazhangshan region, so everything was already prepared for a quick organic certification of most of the tea gardens by the Chinese official “green label” certifier as well as an official European certifier. In 1997, local investors founded the “Jiangxi Wuyuan Dazhangshan Organic Food Company Ltd.” and shipped their first certified organic green tea to Europe in 1998. In the budding European organic green tea market, Dazhangshan tea reached a high of almost 60% of the market share in 1999.

Foundation of the Dazhangshan Organic Tea Farmers' Association

At the suggestion mainly of German buyers the Dazhangshan Organic Tea Farmers’ Association was founded in October 2000 with the declared objective of “Promoting organic cultivation of tea and other organic agricultural products of the region; promoting sales; researching cultivation methods and new techniques; giving farmers a more stable income; providing a secure and satisfying working environment for all members; improving living conditions and promoting the development of the association and its members.”

The association grows tea on 17,940 mu (1,196 hectares, 15 mu = 1 ha), and harvests approximately 300 tons of processed tea annually, of which almost 80 per cent is exported. Varieties include different qualities of loose green tea and jasmine tea and to a lesser extent gunpowder, fannings and black tea.

Almost 4,400 farmer families with roughly 14,600 dependants are registered association members. They are democratically organised in 27 local groups in the Dazhangshan area. The members are mostly small-scale farmers growing 2 to 20 mu of tea (0.13 – 1.3 ha); a few families own between 20 to 50 mu (3.3 ha) and only one member grows tea on 600 mu (40 ha). The one-child policy has been put into effect here less severely than in the cities, so that some families have two children. The fathers’ parents also frequently live with the family, which thus totals up to between three and six people per household. Taking care of the fields and harvesting is done almost exclusively by family members.

Development through Fairtrade

In the year of its foundation, the Dazhangshan Farmers’ Association applied to the international certifier “Fairtrade Labelling Organisations International” (FLO) for certification and it was Fairtrade certified after detailed inspections in 2001. Starting with small quantities, but with increasing sales year on year, Dazhangshan tea products, which have the Fairtrade Certification Mark, are now marketed in Europe (mainly Germany, France and the UK), Japan and North America.

Depending on quality and variety, buyers of Fairtrade Tea have to pay a price that covers all production costs and an additional Fairtrade premium of 0.5 to 1 Euro per kilogram for projects of the association. Altogether, 57,000 Euros in additional income had thus been collected by 2005. Elected delegates of the members decided on the use of the money and in 2006 all members were additionally asked to hand in further ideas for projects.

From the start, delegates and members were unified in their decision to appropriate a large part of the money to the education of the farmers’ children. Education has always enjoyed a very high esteem in Chinese society and opens the door to a better life. Meanwhile, the competition between millions of Chinese children to get into the better universities and subsequently to have the chance of a good job has become fiercer over the years. Children from urban areas have a great advantage in this rivalry because almost all of them attend extra private classes in the evenings and at weekends, be it English language, computer classes, or even art and music which are supposed to further the development of the child. In the standardized national exams to get into high school and university, children from poorer regions and the countryside very often lag behind. The Association therefore decided to spend 20,000 Euros on building an annex to a central middle boarding school in the Dazhangshan area in which the school offers additional classes, a computer room and a library to give children the opportunity to raise their educational level. The school is attended by 600 pupils, many of whom are farmers’ children.

As a second measure, the association has put up a fund to support the children’s enrolment in high school and university. High school and university fees in China amount to 800 and 2,000 Euros a year respectively which are prohibitive costs for some of the families, whose yearly income in some cases stays below 100 Euros. Special credits for the poor help to pay their tuition fees, but this does not cover any costs for materials like pens, books and paper; the occasional visit home; medicines or even food. Therefore in 2005 the association started to give 110 Euros to children of poorer members who enrol in high school or university as a one-off payment. This greatly relieves the burden on the families. Altogether, in 2005 and 2006 230 children received this support, of which 119 enrolled in high school and 111 in different universities.

The remaining funds and the additional income through Fairtrade in the coming years will continue to be used mainly on education; some money will go into a micro -credit scheme for members; the quality of the tea processing in the villages will be improved by training and, if necessary, by providing new and better equipment. Many growers also wish to have training in organic cultivation methods to improve both the quality of their tea on the plant as well as the crop yield in order to raise their income and to keep them competitive. Some members have pointed out the need for a better general infrastructure.

Farmer couple Zhang Jianyou, 68, and Yu Xiying, 61: “Without the money from the Fairtrade fund our daughter would not have gone to university”

Mr Zhang Jianyou, 68, and Mrs Yu Xiying, 61, number among the poorest tea farmers in the village Loukeng. Their 2 mu of tea yield approximately 150 to 200 kg a year and earn them an income of about 300 RMB (30 Euros). For an additional income they raise a pig every year and sell it with a profit of about 100 RMB (10 Euros). Including government support of 300 RMB they have thus an annual income of about 700 RMB or 70 Euros. Both work hard for this tiny sum of money. They get up at 5 a.m. every morning to work in their small fields that lie around the village, the furthest at a distance of 3 km. Only heavy rain is used as an excuse for a day’s rest. “We eat meat only once a year for the celebration of New Year and live off our own vegetables and rice. Sometimes one of our chickens lays an egg. Most of our money goes on seeds and the occasional repairing or buying of tools. When our daughter still went to school here the remains were just enough to buy some pens and books.” Zhang Jianyou has never bought a piece of clothing in all his life and his wife Yu Xiying almost cannot remember the last time she did. “Our neighbours give us old clothes, so we do not have to freeze,” she explains. Their house is connected to electricity, but so far they have not been able to afford any electrical devices, they do not even own a telephone. And of course they have not been able to save any money for sickness or old age.

The couple got married only 20 years ago. Zhang Jianyous parents had been rated “land owners” during the revolution. With this bad class background and having been seen as a “right element” it had long been impossible for him to find a wife. At the beginning of the 80s he was rehabilitated and found a good wife in the widowed and childless Yu Xiying. They were both very happy when the had their daughter, who is the pride of her parents. This summer she came third best of the whole district in the standardized entry exams for university and enrolled at one of the province’s better universities in the capital Nanchang. Coming from a very poor background she was given student credits for the tuition fees of about 2,000 Euros a year, but these will have to be paid back in full when she has her first job - a huge burden on the 20 year old. Being the child of poor members of the association she was given 1,100 RMB (110 Euros) out of the Fairtrade education funds this summer, almost double the annual income of her parents. The family hopes that with austerity, this money will be enough to pay for the canteen, pens and books as well as, hopefully, a visit home once a year for the cherished celebration of Chinese New Year. “Without the Fairtrade money I do not think she could have gone to university. How could we have paid for all these additional costs?”

Like most of the tea growers around Dazhangshan, the family would profit from training and hopes that in the long run enough Fairtrade premium will be earned to pay for that. Zhang Jianyou says: “Our small tea gardens could surely yield much more and much better quality if we just had more know-how on the pruning or for instance the production of organic fertilizer. In our situation a few Renminbi more a year would already make a big difference.”