Juices

Many juice producers are experiencing great difficulties as prices have dropped significantly over the last few years.

Below you can find out about:

Problems facing juice producers

A lot of the fruit used in juice is grown on plantations that often rely on contracted temporary workers.

Over the past few years, prices for fruits used in juices have dropped significantly. Orange prices are often so low that they do not even cover production costs for small- and medium-sized producers. Furthermore, orange juice production is concentrated in the hands of a few powerful multinational corporations that control the market. This hampers small farmers’ ability to compete and forces many of them out of business.

As a result, a lot of the fruit used in juices is grown on plantations that rely on temporary workers. To reduce production costs, many plantations pay low wages, provide inadequate living quarters, and force employees to work in poor conditions.

Fairtrade helps small farmers to survive on the world market by providing stable prices independent of market developments. Fairtrade standards for plantations ensure minimum wages for workers and decent living and working conditions.

Benefits of Fairtrade for producers

Standards for plantations:

Fairtrade Standards for juice production in plantations stipulate that:

  • A Joint Body, including workers and management, must be formed to decide on the use of the Fairtrade Premium.
  • The Premium cannot be used to cover operating expenses, but rather to improve living and working conditions.
  • Forced labour and labour by children 15 years and under is prohibited. Work for children over 15 cannot interfere with their education. They cannot do work that could pose a health risk.
  • Workers have the right to establish or join an independent union.
  • Salaries must be equal to or higher than the regional average or than the minimum wage.
  • Health and safety measures must be established in order to avoid work-related injuries.

To find out more about what Fairtrade Standards for juice production in plantations require, you can read the full Standard.

Standards for small farmer organizations:

Fairtrade Standards for juice production in small farmer organizations stipulate that:

  • Revenue is distributed among the members of the cooperative or association,
  • All members must have a voice in the decision-making process and in the organization,
  • Small producer organizations should manage the Fairtrade Premium democratically and reinvest it according to community needs.

Click here read the full Fairtrade Standards for juice production in small producer organizations.

Fairtrade certified producers

To find out which juice producer organizations are currently Fairtrade certified, you can check the database available on the FLO-CERT website.

Buying and selling Fairtrade juice

If you want to find out what products are available in your country, visit the website of your national Fairtrade organization. If you’re interested in selling Fairtrade juice in your country, see our information about selling Fairtrade.

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