Fairtrade International and Leadership Team

Fairtrade International is run in a way that enables its members and other stakeholders to contribute to overall strategy and standard setting. The Leadership Team manages day-to-day operations and strategic direction of the global Fairtrade system.

Fairtrade International employs about 70 staff members at our head offices in Bonn, Germany, plus a team of more than 50 liaison officers who work around the world.

All members and certified producer organizations participate in Fairtrade International’s decision-making through representatives on the Board of Directors and the Fairtrade General Assembly.

Martin Hill, Interim Chief Executive and Director Global Account Management

Martin joined Fairtrade International in a senior capacity as Director, Global Account Management. Martin has an impressive background with an outstanding career to date in which he has held several senior positions in retail. He brings a huge wealth of experience from over 25 years with the ethically oriented UK Co-Operative Group where he worked as Chief Officer of the South-East region’s retailing division.

Before coming to Fairtrade International Martin was Commercial Director for the Fairtrade Foundation making significant progress in raising the profile and penetration of Fairtrade products within mainstream retailing. Martin has also been a key figure in the licensing successes of the Fairtrade Foundation. He played a leading role in capturing large-scale certification commitments from significant transnational companies such as Cadbury, Tate and Lyle, Ben & Jerry’s and Nestle, a huge step toward taking Fairtrade mainstream.

Larry Attipoe, Director International Development

Larry is Director of International Development at Fairtrade International. Previously, Larry was the Country Director in Zimbabwe of the Netherlands Development Organization (SNV) and a key member of SNV’s agriculture team. He played a lead role in transforming SNV’s agriculture programme from a producer-focused to a market-led programme. Larry also coordinated SNV’s Global Partnership with the Fairtrade and Impact Investment initiatives. He is a passionate believer in sustainable value chain development and other inclusive, holistic approaches to developing Africa’s agriculture. Larry strives to instill his passion for development practice wherever he works.

He holds degrees in Land Economy from the Kwame Nkrumah University of Science and Technology, Ghana (Bsc) and University of Cambridge (Mphil), and Law (University of Ghana (LLB) and University of London (LLM). He is also a Chartered Management Accountant (CIMA, UK) as well a Certified Valuation Analyst (IACVA, Canada). Larry and his wife have four daughters.

Caroline Hickson, Director Communications and Strategic Partnerships

Caroline, the Director of Brand and Communications, brings in major knowledge in brand development and strategic communications, together with significant senior management experience. She has over twenty years of experience in NGO and not for profit marketing, fundraising and communications across the USA, Ireland and the UK. Prior to joining Fairtrade International, Caroline spent seven years in positions of increasing responsibility at Concern Worldwide, Ireland’s largest INGO, in the areas of brand development, strategic communications and fundraising. There she oversaw a department raising € 40 million annually. During a period of organizational restructure she became Director of Public Affairs, leading teams for fundraising, communication, web, and active citizenship.

Caroline is a graduate of Trinity College, Dublin, with a BA in History and Spanish, and she recently achieved a first class honours grade in her Masters in International Relations from Dublin City University, which she completed while working full time.

Andreas Kratz, Director Strategy and Standards

Andreas is Director of Strategy and Standards at Fairtrade International. His work focuses on developing international Fairtrade Standards, including amendments to existing ones. Those standards are a tool for delivering Fairtrade’s desired impacts. He is also creating new strategies for the Fairtrade system to be fit for future. Before joining Fairtrade International, he gathered more than 10 years of experience as a quality manager with Ecocert, an organic certification organization. At Ecocert he built up a team of trained auditors and certification staff and installed a quality management system that ensured multiple accreditations.

Andreas holds an Agronomist Engineering degree from Georg August University in Göttingen, Germany. When he is not working, he can be found gardening or enjoying garden harvest with family and friends.

Renate Siemon, Director Human Resources and Legal and Director Monitoring, Evaluation and Planning

Renate is Director Human Resources & Legal and Director Monitoring, Evaluation & Planning at Fairtrade International. Prior to joining Fairtrade International, she worked for the Deutsche Telekom Group in different HR functions. As a professional lawyer she started off as advisor on labour law in the real estate company of the group. Renate then changed into the group’s headquarter to the department of Human Resources Strategy and Board Member support, being responsible for the development of the group-wide HR strategy. As head of Human Resources Management at T-Systems Business Services she and her team of 15 HR managers supported the leaders of the organisation in all questions regarding their employees, including skills and development, resource management, recruiting, performance management and personnel costs.

Renate was able to use her skills in supporting the leaders in managing the change process with their employees after founding T-Systems Business Services in 2005 from three former companies of Deutsche Telekom AG. Renate studied law at the Westfalische Wilhelms-University in Munster.

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