The FAIRTRADE Mark

The FAIRTRADE Mark is recognized by consumers around the world as the leading social and sustainable development Mark. It inspires high trust in consumers around the world that a considered purchase improves the lives of people and communities in developing countries.

The FAIRTRADE Mark can be found on a wide range of products – numbering over 27,000 around the globe – including food and drinks, cotton and clothing, and even jewelry made from Fairtrade gold and other precious metals.

  • Single ingredient products – If you’re looking at a bag of Fairtrade coffee or a bunch of Fairtrade bananas with the FAIRTRADE Mark, 100% of the product meets the Fairtrade Standards.
  • Composite products – For products like cookies, ice cream and chocolate bars, all ingredients that can be sourced as Fairtrade must be Fairtrade. This is the 'all that can be' principle. The percentage of each Fairtrade ingredient must be displayed on the back of the pack. And at least 20% of the content must be Fairtrade certified. Many companies go above and beyond that.
  • Traceability – Most Fairtrade products are physically traceable. This is not required for cocoa, sugar, fruit juices and tea. More details here.

Products with the FAIRTRADE Mark are available in more than 120 countries. In Belgium, France, the Netherlands and Switzerland, the Mark will also include the words ‘Max Havelaar’ below FAIRTRADE.

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