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Fairtrade olive oil is now available from Palestine; early indications show that consumers are very eager to support this product. The official launch took place on February 23rd in London, marking the first day of Fairtrade Fortnight celebrations.
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Two Fairtrade sugar cooperatives from Paraguay have experienced major successes. Members of Cañera del Sur, one of the cooperatives, had the opportunity to meet with the President of Paraguay to discuss the possibility of creating a national department within the Ministry of Agriculture to promote organic and Fairtrade production, including long-term support for agricultural production, processing, and marketing.
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To mark the ten-year anniversary of Fairtrade certified products in Finland, a celebration event was be held on March 27th. The President of Finland, Tarja Halonen, is spokesperson for the anniversary year and spoke at the event.
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FLO’s CEO Rob Cameron and the African Fairtrade Network Chair and FLO Board Member Yorokamu Abainenamar also gave speeches. The event was attended by 240 people, including Fairtrade licensee companies and retailers, NGO partners, and members of the public. As part of the ceremony, Finland celebrated its 4th and largest Fairtrade City. The theme for the anniversary year is "Wellbeing Near and Far". This theme will be used to highlight four main themes: Fairtrade and the environment, community, local production, and health.
Video footage of the event, including speeches in English by Yorokamu Abainenamar and Rob Cameron, is available at: www.reilukauppa.fi/?380
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 President of Finland Tarja Halonen provides some impromptu translation for Yorokamu Abainenamar, Chair of the African Fairtrade Network |
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Fairtrade Fortnight 2009 combined its usual incredible campaigner activity, retailer in-store presence, and media coverage with some new initiatives.
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In the UK, the Fairtrade Foundation launched the two-week campaign with a high level stakeholder conference and report entitled “The global food crisis and Fairtrade: Small farmers, big solutions?” The Foundation also organized a series of trade debates with NGOs in regional cities to discuss broader issues around Fairtrade and trade justice. In Ireland, the Minister for Overseas Development Peter Power launched the Fortnight with a lunch for Fairtrade Mark Ireland, three visiting producer representatives and all of the Irish companies involved in Fairtrade. The Irish Independent newspaper produced and circulated a 16-page supplement on Fairtrade.
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For the grand finale of the campaign, more than 470,000 people took part in the Go Bananas world record attempt, generating fantastic regional media coverage. Backed by the catering company Compass and retailers Tesco, Waitrose, Asda and Sainsbury’s, events ranged from banana afternoon teas and banana school events to bars serving banana cocktails and banana dancing, to name just a few. To promote the event, the Fairtrade Foundation launched a viral video, “Rapping Bananas,” which was seeded across a range of social networking sites. The record was marked in London with a flash mob in Trafalgar Square.
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 More than 470 000 people participated in the record-breaking banana eating event |
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Over 20 000 Fairtrade roses were distributed in 20 cities across Germany in celebration of International Women’s Day.
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Organic Jasmine Rice Producer Group (OJRPG), a Fairtrade farmers’ organization from Thailand, is now the third producer group to receive a perfect Fairtrade certification report. Among other accomplishments, OJRPG members have a very good understanding about Fairtrade and are engaged and knowledgeable in their organization’s decision-making process and use of the Fairtrade Premium.
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A number of important organizations and catering outlets have begun providing more Fairtrade products across Switzerland.
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Austria celebrated Fairtrade in style with Fairtrade Fiesta: New African Trends, a lively evening of music, fashion, and testimonies held on February 11th in Vienna.
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This monthly opinion piece highlights Fairtrade’s relationship with the wider economic system and creates a space for dialogue. In the coming months we will be exploring ways to expand this opportunity for interaction and debate. You can read CEO Rob Cameron’s blog contributions at: www.fairtrade.net/floblog.html
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Registration for the second European Fair Trade Fair is now open.
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